Tuesday 13 September 2011

No austerity measures for Santa: Shopzilla kids' Christmas list bulges with hi-tech gifts

- Boys expect their folks to splash the cash, while girls are more modest -

A brand new Shopzilla poll reveals today what 6-12 year-olds want this Christmas. Santa is not taking austerity measures this Christmas judging by the poll which reveals that electronic pets, laptops, tablets, digital cameras and games consoles are likely to be piled up under the tree this year. On average children in the UK are expecting £167 to be spent on them by their parents, which may not be enough for some of the more costly toys in the list.

£167 is the average amount that 6-12 year olds expect their parents to spend on them in total with more than half anticipating their gifts will cost under £150 in total. The ‘gender pay gap’ may start at a very young age if this Shopzilla survey is any indicator – boys aged 6-12 expect an average of £183 spent on them by their parents this Christmas while the girls are expecting a total of £155 on average – 18% less than the boys. However, Cars 2 toys are just as popular with girls as boys, reaching number five on both male and female Christmas lists.

Kids want to be just like their parents with ‘grown-up’ items such as digital cameras, laptops, iPads and smart phones making the top ten. 14% of the children surveyed no longer play with or use last year’s top gift any more and 12% can’t remember the best gift they received last year.

Neil McCarthy, Sales and Marketing Director at Shopzilla said: “The sheer newness of a must-have item is what attracts many of these young shoppers. It’s not just about getting the right item, it often has to be a certain colour and a particular model. Retailers who anticipate these trends and are able to meet demand will be able to tap into the tech-savvy young market.”

Top 10 most-wanted GIRLS’ toys and gifts:
1. Laptop/tablet
2. Digital camera
3. Nintendo 3DS
4. Electronic Pet
5. Cars 2 Toy
6. A real pet (not a toy)
7. Mobile phone/smartphone
8. Games for a computer console
9. Lego
10. Games Console

Top 10 most-wanted BOYS’ toys and gifts:
1. Laptop/tablet
2. Electronic Pet
3. Nintendo 3DS
4. Digital camera
5. Cars 2 Toy
6. Games for a computer console
7. Lego
8. Mobile phone/smartphone
9. Games Console
10. Moshi Monsters

Notes to Editors
For media enquiries please contact hbeckett@shopzilla.com

Top Christmas toys, based on a survey for Shopzilla of 1,000 6-12 year-olds in the UK during August 2011:
1. Tablet or iPad or Laptop 26.9%
2. Digital Camera 8.30%
3. Nintendo 3DS 8.20%
4. Electronic Pet (eg dog; pig; rabbit) incl Zhu Zhu puppies and teacup piggies 8.20%
5. Games console or Computer/console games (eg Wii) 7.60%
6. Cars 2 toy 5.80%
7. Lego 4.30%
8. Mobile phone/iPhone/Blackberry 4.30%
9. A pet (a real pet not a toy!) 3.60%
10. Moshi Monsters 2.00%
11. Money to spend 1.60%
12. Transformers 1.50%
13. DVDs 1.40%
14. Clothes or shoes 1.40%
15. There's nothing I want, I have everything I want already 1.40%
16. Barbie/Sindy/girl band doll (eg The Saturdays) 1.30%
17. Toy gun (eg Nerf) 1.00%
18. Sylvanian Families Ambulance 0.70%
19. Ride in Dalek 0.70%
20. Disney Princess Kitchen 0.70%
21. Rock On Elmo 0.60%
22. CDs 0.60%
23. iTunes voucher or other downloads 0.50%
24. Chocolate and sweets 0.50%
25. Smokey the Fire Truck 0.30%
26. Moon Dough Magic Zoo 0.30%
27. Hexbugs 0.30%
28. Spyros Adventure toy 0.30%
29. Dance Star Mickey 0.30%
30. I don't celebrate Christmas 0.30%
31. Iball3 0.20%
32. Monopoly Electronic Banking 0.20%

Survey by YoungPoll for Shopzilla

About Shopzilla, Inc.
Shopzilla, Inc. manages a premier portfolio of online shopping brands in the U.S. and Europe, consisting of Shopzilla, Bizrate, Beso, TaDa, PrixMoinsCher, and SparDeinGeld. Shopzilla connects shoppers with more than 100 million products from tens of thousands of retailers with its unique portfolio of engaging and informative websites. Reaching a global audience of more than 40 million shoppers each month through both its destination websites and publisher syndication network, Shopzilla is a leading source of sales and consumer feedback for online merchants and retail advertisers. With offices in London, Los Angeles and San Diego, the company operates sites and business services in the United States, the United Kingdom, France and Germany

Published on: 9:00AM on 13th September 2011