Creative communications agency Tullo Marshall Warren (TMW) has picked up the Best Design Award in the financial category for a first direct campaign, at this year’s Blades Awards.

Entitled ‘Pass the Parcel’, the award winning member-get-member campaign is a beautifully executed piece of direct mail that takes the childhood party game of ‘pass the parcel’ as its central creative theme. The pack is wrapped in several layers of newsprint and carries a tag which reads: ‘Remember when passing something on was so much fun’? Recipients unwrap the paper to reveal a mouth organ and an iTunes voucher, which can be redeemed for each friend that opens an account.”

Rosy Norman, head of design at TMW comments, “Design can make or break a campaign so it’s great to be recognised for our expertise in this area. The first direct campaign is an example of the coming together of great design and a strong concept to create a beautifully executed piece of direct mail.”

Chris Freeland, managing director, TMW adds: “This is a fantastic result for the design team and for the agency as a whole. It follows our number one ranking for ‘effective creative’ in the Pitch Top 100 Agencies earlier this year and further strengthens our position as leaders in the creative industry.”

Organised by Pitch, the awards took place on 8th September during a gala ceremony at the Lancaster Hotel in London. The agency was also shortlisted for a Design Award in the consumer/fmcg and the automotive category for its work with Gordon’s and Nissan respectively. Additionally, TMW’s Lynx work was shortlisted for a Digital Award.

About Tullo Marshall Warren – The Intelligent Influence Agency

Founded in 1987 by Paul Tullo, Richard Marshall and Chris Warren, TMW has evolved into one of the UK’s leading creative communications agencies.

To engage with today’s consumer, the agency has developed an innovative approach called ‘Intelligent Influence’. TMW guides brands and organisations through the complexities of today’s consumer and business environments by identifying the key influences that affect how people think, behave and spend. This approach recognises and builds on the opportunity to create greater brand engagement by encouraging consumer participation with brands.

The agency offers a wide range of services from data planning and analytics, CRM & eCRM, to content creation and shopper marketing. Campaigns are executed across a breadth of channels including email, social media, mobile and video. The agency also has a division dedicated to the healthcare sector.

TMW works with some of the world’s most respected companies and brands, including Unilever, Diageo, Nissan, T Mobile, Pfizer, Sony Ericsson and Sainsbury’s.

In 2006, TMW joined Creston plc, the FTSE-listed insight and communications group, comprised of eleven agencies divided into three divisions: Insight, Communications and Health. For more information visit

Published on: 4:58PM on 12th September 2011