William Salmon-Lefranc recruited from Criteo
Alison Hart and Daniel McKay appointed to be demand account managers, UK
Julian Savitch-Lee takes new demand support role

LONDON, UK – 19 September, 2011 - the Rubicon Project, the advertising technology company, is ramping up its trading desk operations in Europe in order to handle the increased demand for online inventory from the Rubicon Project’s premium publishers and improve the support the company provides to its demand partners.

The new team, lead by industry veteran Jana Jakovljevic, will work with more than 160 demand partners across Europe, including online advertising networks, agency trading desks and online advertising exchanges, to ensure each advertising impression is sold through the best channel at the right price, for premium publisher using REVV, the world’s leading yield optimisation platform.

Commenting on the new team and restructure, Jay Stevens, General Manager and Vice President International at the Rubicon Project, explains, “The demand landscape is growing fast in Europe and becoming increasingly complex and fragmented as ad networks develop in new markets, DSPS grow in numbers, and agencies develop their own trading desks. We have built a strong, motivated and personable team combining analytical skills, with industry knowledge and business acumen to source demand and improve yields for over 450 premium publishers in more than 100 countries. Highly-skilled and knowledgeable, Jana Jakovljevic has six years of experience and strong relationships across EMEA. She will ensure they work together to deliver excellent service to the Rubicon Project’s demand partners whilst increase revenue for premium publishers using the REVV platform around the world.”

William Salmon-Lefranc joins from Criteo to be Demand Account Manager with a remit to source campaigns for the Rubicon Project’s premium publishers across EMEA. Fluent in French, German and English, he spent a year as a business development executive at Criteo. Prior to that he worked as a marketing brand analyst at media agency, IP-Network in Paris and as a research assistant at the European Commission in Brussels before that. He began his career in business development for BNP Paribas after completing his Masters in marketing and international business management at Saint-Etienne Business School.

Alison Hart and Daniel McKay are appointed as Demand Account Managers focussed on the UK market for online publishing inventory. They will match publisher traffic managed on the REVV for publishers™ platform with demand partner campaigns based on geographic, contextual, technographic and demographic targeting goals, impression volumes and effective CPM performance. Hart is promoted from an internal position whilst Daniel McKay is recruited as a graduate trainee. Highly analytical, he recently completed a Masters in International Business and Finance at Henley Business School. The team will report into Jana Jakovljevic, who joined the Rubicon Project in 2009 from MySpace where she spent two years as network sales manager.

Julian Savitch-Lee moves roles to be Demand Development Manager to monitor buy-side activity and identify revenue opportunities for demand partners. He will offer counsel to the trading desk team and provide support for buy-side partners across EMEA and work closely with current and new demand partners offering specialist training and operational support on the Rubicon Project’s automated buying platform, REVV for demand. Also reporting into Jakovljevic, he joined the Rubicon Project eighteen months ago after working in online advertising at Microsoft and Gumtree.

The EMEA network trading desk will be based in the Rubicon Project’s London office. The company is recruiting for more yield managers and traffickers. General Manager and Vice President International of the Rubicon Project, Jay Stevens will be speaking at the Exchangewire Ad Trading Summit in London on 20th September and the Rubicon Project will be exhibiting at dmexco, stand A048, in Cologne on 21st and 22nd September.

About the Rubicon Project
the Rubicon Project launched in 2007 with a mission to automate buying and selling across the $65 billion global online advertising industry. Powered by data-driven algorithms and pricing intelligence data, REVV, the company’s yield optimization platform, has optimized nearly two trillion ad transactions for more than 450 of the largest properties on the Internet. REVV helps premium Web publishers like Time Inc., News International and CareerBuilder make more money by optimizing their ad space, eliminating unnecessary ad operations costs and protecting their brands. The platform powers the REVV Marketplace, the world’s largest premium display advertising marketplace. More than 650 ad networks, exchanges and DSPs access premium inventory and audiences through the REVV Marketplace and its unparalleled reach of more than 575 million unique users. Headquartered in Los Angeles, with offices in New York, Seattle, London, Paris, Hamburg and Sydney, the company is backed by $60 million in funding from Clearstone Venture Partners, Mayfield Fund, IDG Ventures Asia, Comcast Ventures and News Corporation.

Published on: 12:30AM on 19th September 2011