Design UK announces partnership with WebTrends

Lava online marketing suite to provide industry leading customer management tool

2 February 2005 - Digital agency, Design UK and WebTrends, the web analytics market share leader and a business unit of NetIQ, have signed a partnership agreement, which will provide online marketers with a powerful new solution for managing their businesses through Design UK’s online marketing suite, Lava.

Under the terms of the agreement, Lava, which includes Content Management, Intranet/Extranet, Ecommerce and Email Marketing facilities in a single package will be integrated with the customer tracking tool WebTrends 7.

Design UK’s proprietary product, Lava, is currently utilised by high profile clients including Butlins, Diesel and Hackett. The inclusion of WebTrends 7 with its visual analytics functionality will provide users with market leading customer tracking and search engine optimisation capabilities in addition to the personalisation offered by Lava. The combination is a unique and powerful online business management tool, which provides a single view of the customer – without the need to integrate disparate software.

Leigh Whitney, Design UK’s director of operations says, “We are delighted to have reached this agreement with WebTrends. We are focused on the needs of marketing and business people, and the synergy of our solutions answers their need for an integrated and user friendly online marketing platform.

“Lava is now becoming a paradigm-shifting product. With the addition of WebTrends 7 we offer a complete online customer management tool in a single suite - without the need to resort to enterprise level products and at a fraction of the cost. The combined capability of our products is an intuitive, interactive solution which drives the best results in online marketing.”

Ian Tickle, regional sales manager, WebTrends adds, “With the increasing drive from customers for more insightful, intuitive and interactive web-based solutions, we are excited to be working with Design UK to offer a comprehensive management solution. Our clients needs have dramatically changed in the past 12 months and this relationship is another sign of WebTrends commitment to provide the business tools that are required to meet our clients’ strategic goals.”

The latest version of Lava 7.2 will be available in March. Design UK and WebTrends are exhibiting at the Technology for Marketing Show on 8th and 9th February on Stands E79 and E58 respectively.

About Design UK & Lava
Design UK is a digital agency that drives online behaviour to create measurable value for clients, including Diesel, Hackett, RAC and Butlins. By placing users’ emotional and rational needs at the centre of everything, we create the best environments for improved brand power, revenue creation and operational efficiency. Our vision is to create an environment where an understanding of human behaviour is at the heart of all digital experience.

Developed by Design UK over 5 years Lava is the world’s first cost-effective online marketing suite – empowering marketers to maximise the potential of their websites without the need for technical resource. Incorporating content management & optimisation, intranet/extranet capabilities, email marketing, customer tracking, search engine optimisation & ecommerce in a single package Lava is currently used by clients such as Butlins, Diesel, Nestlé and Hackett, serving tens of thousands of concurrent users.

Teresa Critien, Head of Ecommerce at Butlins comments, “Lava allows us to focus on our marketing activities without getting wrapped up in technology. It has already enabled us to transform our website into a core revenue generator with a 70% increase in business year on year.”

About WebTrends
WebTrends from NetIQ is the trusted standard for Web analytics, delivering the complete view of all Web initiatives for easier decisions, smarter marketing and better results. Thousands of organisations worldwide, including more than half of the Fortune and Global 500, rely on WebTrends solutions to measure and optimise their results. Offering both software and on-demand services, only WebTrends provides the complete choice and control that customers need, ensuring the solution can adapt with their dynamic business environments.

For more information please contact:
Donna Amato
+44 (0) 20 7067 0605

Andy Farmer, Business Development Director
Design UK
+44 (0) 20 7292 2731

Published on: 12:00AM on 2nd February 2005