Epiphany Solutions to oversee PPC campaigns for holiday giant

National travel brand Teletext Holidays has announced it has appointed search specialist Epiphany to manage its PPC campaigns following a competitive multi-agency pitch. The award-winning agency won the account based on its expertise in Adwords management and proven track record in overseeing successful PPC campaigns.

Since commencing work for Teletext Holidays, Epiphany has already delivered a 60% increase in conversions and the agency will work to maximise the return on PPC investment, whilst improving the travel brand’s profitability and market share.

Based in London, Teletext Holidays is synonymous with last-minute affordable getaways. Since turning off their analogue television service in January 2010, the company has focused on establishing itself in the digital world, with this latest appointment underlining the brand’s commitment to increase its web presence.

Mark Bloxham, Marketing Director at Teletext, said ''Epiphany has delivered some amazing results at this early stage. We are really impressed with them and look forward to collaborating further with them in the future.''

Robin Skidmore, Commercial Director at Epiphany, said “We’re delighted that Teletext Holidays has appointed Epiphany to manage their PPC campaigns. We’ve been told that our detailed appraisal of their Adwords account accurately demonstrated the high level of sophistication in terms of campaign management and also the expertise our analysts have.''

Within the first month, Epiphany has delivered significant improvements in performance, which include a 25 per cent decrease in CPCs and a 60 per cent increase in conversions.

Teletext joins brands such as JD Sports, Pets at Home, JD Williams, Allianz and Symantec, who all trust Epiphany’s innovative and transparent approach to search engine marketing.

For more information visit www.epiphanysolutions.co.uk


Notes to editors:

About Epiphany Solutions:
Epiphany solutions (www.epiphanysolutions.co.uk) has been managing successful search campaigns for clients including JD Sports, Pets at Home, JD Williams, Allianz and Symantec since 2005. Their structured and proven approach to search marketing has enabled them to consistently deliver world-class results for clients across 12 countries. Epiphany is one of seven agencies certified as Google Conversion Professionals (GCP), the highest Google certification achievable.

Published on: 10:27AM on 19th September 2011