19th September 2011

DBD Media (www.dbdmedia.co.uk), the specialist search marketing and social media agency, has been hired by Maybourne Hotel Group to manage the search engine optimisation (SEO) for the websites of its iconic London luxury hotels – Claridge’s, the Connaught and the Berkeley.

DBD Media will provide technical consultancy and devise and manage the SEO strategy for the three different hotel websites. Applying a combination of on-page optimisation and link building techniques, the agency’s approach will ensure that the hotels build and retain high natural visibility across Google and the other major search engines. DBD Media has begun work with Maybourne straight away, having won the work through a competitive pitch process.

Tom Thrussell, Head of Digital, CRM and Partnerships at Maybourne Hotel Group, comments: “We are becoming increasingly aware that online is central to any decision made around hotel choice. We realise that achieving good online visibility is fundamental to the growth of our business. The DBD Media team’s expertise in the hospitality and luxury sectors, as well as their transparent and performance-focused approach to SEO, meant that they stood out as the agency to work with. We have no doubt we will see a significant improvement in natural search visibility as a result of this investment.”

Nigel Muir, Managing Director of DBD Media, added: “We are very excited at the prospect of working with Maybourne Hotel Group. The company’s hotels have fantastic brand equity both in the UK and internationally, and we are encouraged by the importance the company is placing on driving growth through digital channels. We look forward to working closely with the team at Maybourne, achieving great results for them, and becoming a long-term strategic partner in the process.”


About DBD Media

DBD Media (www.dbdmedia.co.uk) is an independent digital marketing agency that delivers an integrated search engine marketing and social media service to its clients. Founded in 2000, DBD Media’s success in driving customer acquisition and return on marketing investment for clients has secured its position as one of the UK's leading search engine marketing agencies.

DBD Media’s team of search marketing and social media professionals take a strategic, ethical and transparent approach to online marketing, working very closely with clients to ensure business and marketing objectives are at the core of campaigns.

The company’s diverse client portfolio includes global brands, SMEs and charities across the travel, finance, recruitment, retail, publishing, entertainment and education sectors, including De Vere Hotels, The Conran Shop, Lyle & Scott, The Energy Saving Trust, Sofa.com, Journey Latin America and Capital One.

DBD Media is a member of the IPA, and sits on its Search Marketing Advisory Committee. For over five years the agency has also been one of Econsultancy's featured SEO and PPC suppliers.

About The Maybourne Hotel Group

Maybourne Hotel Group owns and manages Claridge’s, the Connaught and the Berkeley, three of the world’s most renowned hotels, each committed to delivering authentic and unique guest experiences that reflect the individual nature of the hotels, their guests and their people whilst maintaining a timeless elegance and intuitive service style.

The Berkeley:
The Berkeley is a chic Knightsbridge retreat, with 214 contemporary rooms and suites. Marcus Wareing at the Berkeley and Koffmann’s are counted among the capital’s finest restaurants; the Blue Bar is a buzzy pitstop for the glitterati; the Caramel Room dispenses the stylish afternoon tea, Pret-à-Portea, and the rooftop pool is one of London’s best kept secrets.

Art deco Claridge’s marries 1930s glamour with up-to-the-minute technology in its 203 rooms and suites. The Foyer pays homage to the hotel’s architectural heritage, Claridge’s Beauty and Fitness is a superior pampering zone. The Foyer and Reading Room serve an award-winning afternoon tea, whilst swanky Claridge’s Bar is one of Mayfair’s hottest spots.

The Connaught:
In the heart of newly chic Mayfair Village the Connaught has enjoyed a multi-million pound restoration including a magnificent redesign of its interiors, the addition of 33 rooms and suites and the unique Aman Spa complete with pool and gym. Two Michelin-starred chef Hélène Darroze provides menus inspired by the seasonal flavours of her native south-west France.

For further information please contact:

Jonny Rosemont
DBD Media
020 7240 0100

Published on: 12:09PM on 19th September 2011