Following a competitive review of its PPC and SEO requirements, Domestic & General, one of the leading providers of warranty services and comprehensive product protection in the UK, has appointed Search Marketing specialists Barracuda Digital (www.barracuda– to provide them with a fully managed Search Marketing strategy.

Barracuda Digital has been appointed to improve SEM Acquisition strategies including Organic Search rankings, Paid Search performance and call tracking for the company’s Repair and Protect website. The agency will utilise a range of strategies including implementing Call tracking, integrated Search Solutions, performance tracking, new content creation, online PR and robust inbound link-building.

Ben Rees, Digital Marketing Manager for Domestic & General says; “We chose Barracuda because we wanted to understand how to best optimise our search marketing strategy for our Repair & Protect website. We were extremely impressed with both the depth and breadth of knowledge, and their ability to present this to us in ways which we could easily implement. “

David Reilly, Managing Director of Barracuda Digital commented on the news saying; “We are very excited to be working with Domestic & General’s Repair and Protect website and understand clearly the ambitious targets the business has for Search Marketing to deliver against the growth targets over the next 12 months. We believe there is enormous potential for further customer growth volume in the appliance repair market through search engine activity and look forward to working with D and G to deliver the results.’’

Performance based search consultancy, Barracuda Digital provide search engine marketing solutions for a range of high profile blue-chips clients including; Energy Helpline, The Caravan Club, Richersounds, Lloyds of London, The White Stuff and Dune Shoes.

For more information please contact;
David Reilly, MD, Barracuda Digital T: 0207 378 8526 / email Or visit www.barracuda–

Ben Rees, Web Strategy Manager, Domestic & General
0208 879 8000

About Barracuda Digital

Barracuda Digital is a performance based search consultancy specialising in natural SEO consultancy, Paid Search Management, Social Media Acquisition, Analytics tracking, Facebook advertising and In-house SEO training . The business continues to build on its success by delivering highly targeted search marketing solution services, quality customer service and technological expertise for its broad range of blue-chip clients. Barracuda also prides itself on educating its clients on Best Practice SEO solutions through the deliver of its bespoke training and workshops.

Domestic & General has been protecting people's possessions for over 60 years. The company is UK's leading warranty specialist, protecting 7.5 million appliances and offers protection for most appliances up to 8 years old, with no age limit on renewals

Repair & Protect is their consumer facing fixed-price, professional service appliance repair service.

Published on: 12:28PM on 19th September 2011