London, 19 September 2011 – Following the recent publication of Econsultancy's Marketing Automation Buyers Guide, Econsultancy has invited key technology and services providers to showcase at the inaugural FUNNEL event in London on November 1st. (www.funnel-marketing.com)

For the first time ever in Europe, B2B and B2C marketers will be able to see the full array of marketing automation technologies at the same event and get access to the brightest minds in marketing automation technology and implementation.

Technology companies who'll be showcasing at FUNNEL include Marketo, Eloqua, Hubspot, Silverpop and Infusionsoft - the leading global vendors for this market. Furthermore, there'll be several creative and service companies on hand to help out with planning and implementation of marketing automation projects, data and processes including Dun & Bradstreet, MarketOne, CommuniGator, Coast Digital, Search Laboratory and Velocity Partners.

'Successful marketing automation and demand generation can reap huge benefits for marketing and sales departments across B2B and B2C 'considered purchase' markets. However, choosing the right technology and getting the data and planning are not easy to achieve without help and external expertise. That's why the technology showcase alongside the FUNNEL conference will be a key element of the event for delegates wanting to make sure they know all that's on offer to help them achieve better returns on their marketing revenues,' commented Laura Wall, FUNNEL's marketing manager.

Alongside the showcase will be a four-streamed conference (Attract, Engage, Nurture and Convert) featuring 16 leading brands speaking on how they're approaching funnel marketing in their businesses. Speakers include SAP, IBM, RBI, ECI Telecom, Iron Mountain, NetApp, Cisco, Expedia and Sodexo.

Full agenda is at www.funnel-marketing.com/agenda

Some tickets are still available for the event, priced at just £195 so as to enable (better aligned) sales and marketing teams to attend together.

Econsultancy’s FUNNEL runs at Lancaster Hotel on 1st November. All details and delegate passes are available at www.funnel-marketing.com

Ends

Media contacts:
A limited number of press/blogger passes are available, please contact
Laura AT econsultancy.com
Tel. 020 7269 1469

About Econsultancy

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Published on: 4:00PM on 19th September 2011