Renault UK has added a bespoke ‘hotspotting’ feature to its website in its quest to give prospective customers a vehicle viewing experience as close to real-life as possible before visiting a dealer.

The car manufacturer, which is using Adobe Scene7 dynamic media solutions, is giving online viewers the opportunity to inspect intricate detail of each car feature up-close: www.renault.co.uk/cars/model/new-grandscenic/newtechnology.aspx

Renault UK implemented a full suite of rich media applications including videos and zoomable 360 degree rotating images, colour swatching and e-brochures, prior to commissioning Adobe Scene7 to create the hotspot feature.

“Car industry figures show that more than 90% of people research their new car online at some point during the purchase process - so it's imperative to give consumers what they want as quickly as possible,” said Pippa Barron, Internet Publishing Manager at Renault UK. “We believe we are one of few automotive brands giving people the chance to view products they are interested in at such a sophisticated level online.”

Renault UK’s website lets consumers search for new and used cars, view and compare the range as well as book test drives.

Renault UK is also running a retargeting advertising campaign to present repeat visitors to its website with personalised content. Adobe Scene7 is hosting and serving the video for the retargeted banners, which display content most relevant to individual visitors, based on their recent browsing history of the Renault UK website.

The Adobe Scene7 2011 Survey: Digital Marketing in the Next Decade, reveals that multi-media product viewing is the most effective feature deployed by brands and retailers when enhancing the customer experience and driving sales, receiving 39% of the vote. 1,941 people took part. Download the 2011 Digital Marketing Trends Survey here: http://goo.gl/CDtIX.

About Adobe Scene7
Adobe Scene7, now part of the Adobe Online Marketing Suite (OMS), powered by Omniture, is a hosted solution for managing, enhancing, publishing and delivering dynamic marketing assets and rich visual merchandising to Web, mobile, email, Internet-connected displays and print. With Scene7, companies can grow revenues, enhance customer experience and cut production costs via an easy-to-use, Web-based system requiring minimal IT support. Scene7 is tightly integrated with Adobe’s analytics & conversion products, which allow online marketers to test, measure and optimize key messages; target specific segments with relevant content; combine attitudinal data with analytics to better understand behavior and leverage merchandising strategies to sell products and services.
Leading companies using Adobe Scene7 solutions include QVC, Harrods, Macy's, Office Depot, Polo Ralph Lauren, La-Z-Boy, Lands' End, Blockbuster, VF Corporation and Levi Strauss & Co. For more information about Adobe Scene7, visit www.scene7.com.

For further information please contact:
Claire Armitt
flannel
claire.armitt@no-flannel.com
01273 779449 / 07985 297842

Published on: 12:30PM on 20th September 2011