Arlington, VA and Chicago, IL - May 10, 2011 - 2ergo (LSE: RGO), an international provider of mobile business strategy and mobile marketing solutions, and U.S. Cellular (NYSE: USM), which has the highest call quality and network satisfaction of any national carrier, have signed an agreement to provide turnkey managed services for U.S. Cellular. As part of the agreement, 2ergo will provide the U.S. Cellular team with mobile marketing consulting, project management and creative services, as well as leverage its market-tested mobile platforms for SMS and MMS programs, mobile websites and mobile coupons. The partnership represents the development of another marketing channel for U.S. Cellular to communicate with new and existing customers via their mobile phones.

"U.S. Cellular's innovative business strategies lead them to deliver an exceptional wireless experience and unique customer loyalty programs," said Michael Scully, Managing Director, 2ergo Americas. "This partnership combines their commitment to provide the best service in the industry with 2ergo's mobile marketing technology and our experienced professional services team. Together we will create personalized, interactive and measurable mobile programs designed to make a big impact on brand loyalty."

"We are pleased to partner with 2ergo to further meet the needs of our customers," said Jennifer Dakin, Senior Manager of Direct Marketing for U.S. Cellular. "Direct marketing via cell phones provides us with a wonderful way to deliver highly relevant, interactive and engaging communications, which will help us build valuable relationships with our customers and hopefully make their lives easier."

2ergo will assist with direct marketing to U.S. Cellular's 6.1 million customers, as well as support the events and sponsorships marketing team to develop, execute and analyze results-oriented mobile campaigns using 2ergo's messaging, mobile website and mobile voucher platforms. 2ergo will also provide project management, QA and tech support.

ABOUT U.S. CELLULAR

U.S. Cellular recently unveiled The Belief Project, an array of industry-leading innovations designed to elevate the customer experience. The Belief Project, recently named Frost & Sullivan's Customer Value Enhancement of the Year, complements the Chicago-based carrier's growing catalog of cutting-edge phones that are all backed by its high-speed nationwide network. U.S. Cellular was recently named a J.D. Power and Associates 2011 Customer Service Champion and was also named one of Forbes Magazine's 2010 "Most Trustworthy Companies." To learn more about U.S. Cellular, visit one of its retail stores or uscellular.com. You can also check out U.S. Cellular on Facebook.

ABOUT 2ERGO

2ergo is the international mobile business and marketing solutions company. It combines innovative proprietary mobile technologies and professional services to help organizations of all sizes develop and execute their mobile strategies. Organizations such as ESPN, the Australian Broadcasting Corporation, Vodafone Hutchison Australia, Fox Sports, Fox News, Orange, Aviva, Fidelity, Transport for London, Ladbrokes, Times of India, Airtel, O2, Talk Mobile and Procter & Gamble have all benefited from 2ergo's end-to-end mobile solutions to increase sales, mobilize business processes, reduce costs and enhance customer relationships. Headquartered in the UK, 2ergo has been a pioneer of enabling innovative mobile business solutions across multiple sectors and geographies since 1999. Its international presence spans North America, Latin America, India and Australia. 2ergo is AIM listed on the London Stock Exchange (AIM: RGO). For more information, visit www.2ergo.com.

PRESS CONTACTS

2ergo
Lindsay Woodworth
Director of Marketing, Americas
+1 703 822 7037
lindsay.woodworth@2ergo.com

U.S. Cellular
Chelsea L. Whittington
Communications Manager
+1 773 355 3561
chelsea.whittington@uscellular.com

Published on: 6:28PM on 20th September 2011