Digital marketing leaders Jeff Einstein and Econsultancy’s Stefan Tornquist will be presenting the two plenary keynotes at Econsultancy’s Peer Summit October 6 at the Metropolitan Club in Chicago.

Einstein, Parter at the Brothers Einstein, will be presenting Brand Reach: the Demise and Resurrection of Common Sense. The presentation will delve into how the appropriate response to the erosion of big brand reach in the early 21st century is less, not more, technology, and more, not less, common sense. Einstein’s keynote presentation takes us on a compelling journey through advertising history and terminates with the introduction of a new and exciting model predicated on common sense and designed explicitly to resurrect and restore big brand reach for big brand advertisers.

Tornquist, VP of Research-US at Econsultancy, will discuss Research in Practice. In this session, Stefan will survey some of the key findings from Econsultancy's most recent research, looking at what our findings might actually mean for marketers planning for 2012. You will hear the latest on the burgeoning opportunities in digital branding, automation in marketing, how search is evolving and the push toward attribution.

Both keynotes are part of Econsultancy’s Peer Summit, a day-long roundtable event for senior, client side marketers. Details on roundtables, moderators, agends, etc. are available online at:

http://econsultancy.com/pschicago

About the presenters:

Jeff Einstein is a true digital marketing pioneer, dating back to 1984, when he co-founded Einstein and Sandom Interactive, the nation’s first digital marketing and advertising agency, sold to DMB&B a decade later.

Over the years his controversial and always- contrarian marketing and business development initiatives have driven the acquisition of two agencies, the global growth of a third, and a high-tech IPO, and have appeared in virtually every major business venue, including two front-page stories in The Wall Street Journal, and cover stories for Red Herring Magazine, George, PC Magazine, and The New York Times Sunday Magazine.

Mr. Einstein currently works with his brother Mike as one half of the Brothers Einstein, a contrarian brand strategy boutique with offices in New York and the Midwest.

Stefan Tornquist is the Vice President for research (US) for Econsultancy. His team covers a wide range of digital marketing topics including email, search, social media and ecommerce. Stefan’s research and commentary have been featured in mass media publications such as the Wall St. Journal, Business Week, and AdAge as well as virtually every trade press outlet. Stefan is a frequent speaker at industry events, including conferences by the Ad:Tech, the Direct Marketing Association, the Web Marketing Association, and many others. Before joining Econsultancy, Stefan was the long time research director for MarketingSherpa. He began his digital career as the co-founder of rich media pioneer Bluestreak.

Published on: 5:29PM on 23rd September 2011