Partnership will provide enterprises with a full technical and legal solution to deal with European cookie laws.

LONDON, UK, Sept. 26, 2011

Linklaters, the global law firm, and Magus, the leader in website quality and compliance monitoring, have joined forces to provide a new service to clients following the implementation of European rules on cookies.

The rules require organisations to obtain consent from the users of their websites for the use of certain cookies. Although European states were supposed to have implemented the new rules into their national laws by 25 May 2011, few have provided guidance on what organisations should do in practice in order to be compliant.

Working to combat compliance risk

Working together, Linklaters and Magus will be able to offer a full solution to their clients by carrying out a technical review of their websites and following up with legal recommendations to help establish a European-wide plan for compliance. In this way clients can be confident that they are taking all the necessary steps to manage their compliance risk under the new rules.

Marly Didizian, Linklaters TMT partner, said:

“By combining our unique strengths we can offer clients a full solution to address both the technical and legal challenges that these new rules present. This is a great opportunity for us to show our multi-jurisdictional capabilities and we look forward to helping our clients adapt to meet the requirements that this legislation demands and may demand over time.”

Simon Lande, CEO of Magus added:

“Using our ActiveStandards website management and compliance platform, we are able to offer businesses a comprehensive insight into their web presence. Our service provides detailed information on cookies usage within websites, along with related issues such as privacy and web beacons. Combined with the legal expertise from Linklaters, this will enable businesses to manage their cookie usage on an ongoing basis, and develop an informed strategy for addressing the ePrivacy Directive.”

ENDS

Notes to editors

For further information, please contact Rupert Winlaw on +44 20 7456 3219 or Katie Taylor on +44 20 7456 2287.

About Linklaters

Linklaters LLP is a leading global law firm, supporting clients in achieving their strategies wherever they do business. We use our expertise and resources to help clients pursue opportunities and manage risk across emerging and developed markets around the world.
Linklaters’ dedicated global TMT team is broad and deals with all aspects of major technology contracts, outsourcing and offshoring, information management compliance and data protection, e-business and IT security, telecoms and media for leading multinationals, financial institutions and governments. Our TMT team provides the full spectrum of regulatory and commercial expertise as well as sector-specific expertise to client's transaction. The firm’s reputation for handling TMT disputes is also outstanding and the practice is top ranked by independent industry commentators for its expertise in a number of markets. www.linklaters.com

About Magus

Headquartered in London, with a newly opened office in the US, Magus is recognized as the leader in the field of enterprise website governance and compliance.
The Magus ActiveStandards™ website governance platform, gives organizations trust and confidence in the quality, effectiveness and compliance of their global websites.
ActiveStandards is the only automated compliance solution to give online marketers complete visibility across all their web properties, while actively and automatically measuring against customized quality management policies. The software protects against more risks, at more points than any other solution – enabling the enterprise to have complete trust and confidence in their web content wherever it is being used.

Magus has a rapidly growing international client base, with clients coming from a diversity of industry sectors. ActiveStandards now supports the daily web governance programs for some of the largest brands in the world, including Unilever, Shell, ING, Rolls Royce, Philips, Alcatel-Lucent, Akzo Nobel and Thomson Reuters.

The company also works to consolidate industry best practices, and acts as the lead-consultant to the industry standard framework on enterprise website standards management (BSI British Standards Publicly Available Specification (PAS) 124: “Defining, implementing and managing website standards”). www.magus.co.uk

ENDS

Published on: 9:52AM on 26th September 2011