The first Adestra and PPA Publishing Email Benchmarking Survey is now live at
www.adestra.com/publishingemailsurvey . We would like to encourage all publishing professionals to make their opinions known for the first such survey in the UK. Closing date is 7th October, so hurry!

This new bi-annual survey will provide the publishing industry with some key benchmarks and metrics for all types of publishers across the UK. All entrants will receive a complimentary copy of the full findings. The PPA is promoting the survey to its members; however it is open to all publishers.

Henry Hyder-Smith, MD at Adestra, says: “We are very proud to launch the UK’s first publishing email benchmarking survey together with the PPA. We work with many publishers for whom email is such a vital communications channel. So learning about the broader market is a great way for marketers to benchmark their metrics and look for improvements.”

The survey takes about 10 minutes to complete, yet it covers many key areas: not just open and click-through rates, but barriers to effective marketing, best practice techniques, social media integration and mobile.

Marius Cloete, Head of Research at the PPA, adds: “The use of email by publishers has grown dramatically in the last five years, underlining the fact that it is a key channel for distributing content. We are looking forward to finding out how publishers are using email and what barriers they encounter to effective email marketing.”

Rest assured that all answers will be treated in the strictest of confidence and will under no circumstances be linked back to any personal information provided, or be passed on to any third parties in accordance with the Market Research Society code of conduct and the Data Protection Act 1998. Entrants will also not be marketed to as a result of completing this survey unless they opt-in to receive communications.

For further details visit: www.adestra.com/publishingemailsurvey

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Press Contacts
Jim Buchanan – PR Consultant, jim.buchanan@adestra.com , +44 (0) 7725 257194
Reena Mistry – Marketing Director, reena.mistry@adestra.com, +44 (0)1865 242425
Tom Hawkins – Communications Manager, tom.hawkins@ppa.co.uk, +44 (0) 207 404 4166

About Adestra
Founded in 2004, Adestra set out to be the most respected Email Service Provider. Today, Adestra is a market leader, with offices in Oxford, London and New York. Over 300 organisations globally and more than 4,500 marketers across most sectors, work with our technology, people and deliverability solutions to generate effective email marketing that deliver results.

Our Technology: Developed entirely in-house by our staff, Adestra’s MessageFocus gives clients an extremely scalable and configurable email service platform that consistently delivers.

Our People: We seek to provide the highest possible levels of technical customer support and intelligent, innovative consultation. Our approach to client service has helped us to maintain our client retention rate at 98.7%, something we are very proud of.

Our Deliverability: Adestra offer a very honest approach to deliverability, quite simply there is no silver bullet. Our inbox placement rate, which peaks at 99.8% and our expertise, gives your emails the best chance of arriving in the destination inbox.

Why not give us a call on +44 (0)1865 242425 or email us on moreinfo@adestra.com to discuss how we can help you to deliver results on your email marketing campaigns. Adestra’s product and corporate information is located at www.adestra.com

About PPA
The PPA promotes and protects the interests of print and online publishers of consumer and business media in the UK. PPA has around 200 publishing companies in its membership, which collectively produce more than 2,500 consumer and business media publications, including magazines, journals, directories, websites and events. For more information visit www.ppa.co.uk

Published on: 11:13AM on 28th September 2011