Econsultancy, the leading supplier of training and research to the digital marketing and ecommerce industries, has today announced the launch of its Graduate Certificates designed specifically to address current organizational concerns and development needs.

The Graduate Certificates, accredited at a level equivalent to the final year of an undergraduate degree, offer deep dive practical training in ten specific areas. Subjects include:

• Reputation Management
• Integrate Marketing Communications
• Search Engine Optimisation
• Community Management
• Customer Journey Management
• Digital Business and Account Management
• M-Commerce
• Merchandising and Promotions Online
• Analytics and Optimisation

Developed and delivered by Econsultancy’s expert trainers, each certificate takes six months to complete. Participants undertake six days of training, combined with academic tutorials and ongoing online support. Assessment is via a work-based project which allows participants to implement their learning, bringing immediate value to their businesses with full support from their trainers and tutors.

The Certificates are accredited by Manchester Metropolitan University and cost £2450 + VAT. Intakes will be limited to ensure participants receive one to one support throughout and receive the up-most level of teaching and support.

The first certificate will be Integrated Marketing Communications. Applications are currently being accepted and teaching will start in March 2012.

The full 2012 timetable will be announced in November, Certificates will be run based on demand so register your interest today.

The Certificates are suitable for individuals and entire teams. Organisations wanting to get an entire team up to speed can commission Certificates to run ‘in-house’ at any time, or join scheduled intakes with training delivered exclusively to their teams.

To find out more about individual or tailored Certificates email for further information and to discuss the available options.

Vivien Underwood, Training and Ops Manager at Econsultancy said: We’re seeing an increasing demand for formally accredited training programmes which add immediate value for professionals and organisations. The Certificates offer rapid targeted skills development tied to real world experience, making them ideal for organisations looking to address skills gaps and individuals wanting to develop in-depth practical know-how.

Peter Abraham, Client Services Director at Econsultancy, commented: Digital is a maturing industry and organisations are starting to see the need to continuously develop their in-house capabilities. These Certificates have been designed with reference to what digital maturity looks like in specific areas. Graduates will emerge as digital champions with the skills and understanding to drive development in their specialist fields. Accredited learning at this level builds a robust foundation for both businesses and individuals.

Find out more information at


Published on: 2:46PM on 29th September 2011