--Neolane Evolution Features Keynote Speaker R. “Ray” Wang and Showcases a Decade of Marketing Transformation Through Customer Success Stories and Best Practices from Industry Experts--

NEWTON, Mass., USA and TWICKENHAM, UK – September 28, 2011 – Conversational marketing technology provider Neolane today announced details of its annual global customer conference, Neolane Evolution 2011, which will feature keynote presenters R. “Ray” Wang, principal analyst and CEO of Constellation Research Group, as well as Marc Parrish, vice president of loyalty and retention marketing, barnesandnoble.com. Taking place October 20-21 in Paris, this invitation-only event will showcase a stellar line up of customer case studies, industry thought leaders and interactive sessions focused on driving marketing transformation through field-tested strategies and thought-provoking industry perspectives.

Inviting attendees to “step into the conversational marketing era,” the event will celebrate Neolane’s 10 years of marketing technology innovation including many industry firsts such as: true cross-channel marketing that includes email and mobile; a real-time one-to-one personalisation engine; native mobile messaging including MMS; inbound/outbound channel fusion; and most recently, social acquisition and personalisation capabilities. In short, Neolane has spent a decade laser-focused on helping brands redefine the relationships with their customers.

Attendees will benefit from presentations led by customers such as La Redoute, Macmillan Publishing, Motorola and Voyages-sncf.com. Industry luminaries including Bruno Florence, independent e-marketing expert, and Andrea Micheaux, associate professor, IAE Lille, will discuss emerging trends that will impact brands’ long-term customer relationships.

At Neolane Evolution, more than 400 relationship marketers, marketing operations managers, CMOs and other Neolane users will learn how to establish a roadmap for social marketing adoption, drive ROI for digital marketing programs and much more. This event is a tremendous opportunity to network with peers and industry experts in the vibrant city of Paris. Technology, product, trend and case study-themed sessions include:

• Creating a Cross-Channel Loyalty Program to Increase Customer Lifetime Value
• Email Deliverability Best Practices
• Implementing Your Conversational Marketing Strategy
• Controlling and Integrating Trigger and Transactional Communications to Improve Customer Experiences
• Converting Fans and Followers into Sustainable and Profitable Relationships
• Achieving Inbound/Outbound Fusion

“Neolane has reached an exciting milestone and we are thrilled to celebrate a decade of marketing technology innovation and excellence in Paris with our customers and partners who have helped us achieve our success,” said Stephane Dehoche, founder and CEO, Neolane. “Marketers will always need to be nimble and quickly adapt to the next new challenge, whether it’s a new communications channel, shifts in the economy or changing customer demands. Passionate about our customers’ success, we will continue to deliver the innovative technologies they need to get out ahead of trends and consistently out-manoeuvre their competition. We look forward to continuing to help our clients redefine the relationships with their customers through more industry ‘firsts’ in the next decade and beyond.”

Business & Decision, Celerity, salesforce.com, Soft Computing and Waisso are Platinum Sponsors of the event. Neolane will be live blogging from the event, look for updates at The Cross-Channel Conversation and follow the event on Twitter via the #NeoEvo hashtag. For more information and customer registration details, visit http://www.neolane-evolution.com.

About Neolane
Neolane provides the only conversational marketing technology that empowers organisations to build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency. Born digital, with best-in-class email and inbound-outbound channel fusion capabilities architected into a single code-based platform, marketers achieve results in record time. Neolane is easy to use for both power and casual users, but powerful enough to drive the most sophisticated marketing strategies. Future proof, Neolane has a track record of enabling its customers to adapt to new customer engagement challenges and exploit opportunities more quickly than their competition. Neolane is used by more than 300 of the world’s leading companies including Alcatel Lucent, barnesandnoble.com, Orange, Sears Canada, Sephora Europe and Sony Music. Visit www.neolane.com and read our blog The Cross-Channel Conversation.
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Published on: 9:59AM on 30th September 2011