--Professional Sales Manager with 11 Years Experience in the Data-Driven Marketing Sector Heads Neolane’s UK Sales Drive Into Retail and eCommerce--

TWICKENHAM, UK– October 3rd, 2011 - Conversational marketing technology provider Neolane today announced the appointment of John Kirwan as a senior sales consultant, reporting to Lindsay McEwan, Neolane’s UK country manager.

For more than 11 years, Kirwan has been working with some of the biggest household retail and eCommerce brands in the UK, helping them to define their data-driven relationship marketing strategies, select the most appropriate technology and services solutions and optimise return on investment.

“John is a respected, successful and professional sales manager whose knowledge and integrity have earned him the trust of many senior figures in the retail and eCommerce sector,” said Lindsay McEwan. “John will play a key role in the further development of Neolane in the UK.”

Prior to joining Neolane, Kirwan was business development manager, EMEA at Epsilon, a leading marketing services firm, and earlier for Experian and D&B. Kirwan has developed in-depth understanding of what drives consumers to purchase and then become brand advocates. He has detailed experience of the marketing processes that can assist acquisition, repeat purchase and then loyalty, leading to long term relationships and heightened customer-lifetime value.

“Marketers today seek intuitive and user-friendly technology supported by expertise and an approach focused upon optimising return on investment,” said Kirwan.”It’s my view that the Neolane platform offers unrivalled flexibility and achieves cross-channel convergence better than any other marketing technology product. I’ve joined a great team here at Neolane and am looking forward to helping our customers attain their relationship marketing goals.”

Employment opportunities with Neolane have remained strong throughout 2011, with more than 60 new personnel having been engaged worldwide in the last 12 months, primarily in sales, marketing and software development roles. Driven by market expansion, customer success and expanded use, and superior company execution, Neolane has grown revenues by 70 percent during the first half of 2011 compared to the same period a year prior.

Neolane’s retail and eCommerce customers include Barnes and Noble, Brand Alley, Carrefour, Debenhams, Fnac, IKEA, Photobox, Redcats, Sears Canada, Sephora Europe, and many others.

About Neolane
Neolane provides the only conversational marketing technology that empowers organisations to build and sustain one-to-one lifetime dialogues, dramatically increasing revenue and marketing efficiency. Born digital, with best-in-class email and inbound-outbound channel fusion capabilities architected into a single code-based platform, marketers achieve results in record time. Neolane is easy to use for both power and casual users, but powerful enough to drive the most sophisticated marketing strategies. Future proof, Neolane has a track record of enabling its customers to adapt to new customer engagement challenges and exploit opportunities more quickly than their competition. Neolane is used by more than 300 of the world’s leading companies including Alcatel Lucent, barnesandnoble.com, Orange, Sears Canada, Sephora Europe and Sony Music. Visit www.neolane.com and read our blog The Cross-Channel Conversation.

# # #

Copyright © 2011 Neolane. All Rights Reserved. All other brand names, product names, or trademarks belong to their respective holders.

Published on: 2:25PM on 3rd October 2011