London, 6th October, 2011

Leading mobile marketing and technology company, Incentivated, is delighted to have been shortlisted in four categories in Mobile Marketing Magazine's second annual Effective Mobile Marketing Awards. Incentivated is the only agency to have achieved this many nominations for different clients’ mobile campaigns.

These awards attract the best names in mobile, and this year includes a record number of impressive entries. After three weeks of intense judging activity the panel shortlisted:

• The Centaur Marketing Week Live mobile site build for 'Most Effective Mobile Site';
• M&S' mobile loyalty program for 'Most Effective Mobile Couponing Campaign';
• British Airways’ enterprise messaging, including ‘explicit personalisation’ for customer service for 'Most Effective Mobile CRM/Enterprise Messaging Campaign' and 'Most Effective Mobile Travel & Tourism Solution'.

Jonathan Bass, Managing Director, Incentivated: “On behalf of our clients we are honoured that our work has been recognised across so many categories and has made it through to the final few in each shortlist. The Mobile Marketing Magazine Awards are highly respected in the industry, recognising effectiveness, innovation and meeting the client’s marketing objectives."


For further information:

Contact information
Sian Fishwick, Marketing Manager

+44(0) 20 7392 2350

Melanie Douglas
Franklin Rae Communications
+44 (0) 20 7490 4050

About Incentivated
Incentivated ( is an independent technology company with 10 years’ experience operating exclusively in the mobile marketing services sector.

We help our international client base engage with their customers by designing, developing and delivering integrated acquisition, retention (CRM) and transaction (mCommerce) campaigns and services for mobile.

Our proprietary technology and specialist staff are well positioned to help brands, the public sector and charities to develop everything from enterprise messaging (SMS & MMS) through mobile internet sites, to server side software or handset applications, including web-apps, for ‘smartphones’ and feature-phones.

We also provide strategic, creative and technical advice for the use of mobile by businesses to raise awareness, deliver marketing ROI and provide customer service, as well as other managed services.

Published on: 11:06AM on 6th October 2011