Emailvision, the leading international software as a service (SaaS) company specialising in email, mobile and social marketing, today announces a strategic Gold Partnership with Magento, the world’s fastest growing eCommerce platform. Emailvision has fully integrated its Campaign Commander product for email and mobile marketing with the Magento platform. The resulting solution gives eCommerce managers easy access to online relationship marketing tools that significantly improve customer experience in the eCommerce environment.
The fully integrated Campaign Commander solution from Emailvision enables online retailers on the Magento platform to create branded notification messages that can be rapidly deployed to highly-targeted audiences directly from their Magento stores. Transactional emails that contain information about current or prior business activities, such as payment confirmations, elicit higher open and click-through rates (47% open/20% CTR versus 31% open/6% CTR) and establish more direct relationships with users. When combined with relevant product promotions, transactional emails have the ability to turn service-based messages into revenue-generating opportunities.

Using Emailvision’s proprietary technology, the integrated solution also provides users with Campaign Commander’s industry leading deliverability and list management tools that ensure adherence to email marketing best practices. The Emailvision solution can be quickly downloaded and seamlessly deployed from Magento Connect.
“We welcome Emailvision into the vibrant partner ecosystem that has helped make Magento one of the world’s top eCommerce platforms,” stated Bob Schwartz, President of Magento. “With our shared commitment to increasing efficiencies and revenues for online retailers around the world, we see Emailvision as a great fit for a Partnership and for Merchants.”
“With Emailvision’s long history of delivering effective online marketing solutions to leading retailers around the world, we are proud to partner with such a highly-regarded eCommerce platform,” commented Jacques Prothon, VP Strategic Alliances Emailvision. “We’re certain Magento users will find incredible benefit from the integrated solution’s ability to automate and execute marketing programmes directly from the Magento environment.”

“The integration between Magento and Campaign Commander offers eCommerce managers a powerful way to target optimal customers automatically with compelling offers directly from their online stores,” stated Mr. Dominique Tarallo, CEO Minceur Discount. “Thanks to a simple plug in, online retailers are now empowered with new opportunities to launch new marketing programmes quickly and easily directly from Magento.”

As a Gold Industry Partner, Emailvision is participating in several Magento events throughout Europe and the US, including X.commerce Innovate in San Francisco, October 12-13, 2011 and Meet Magento UK in London on October 26, 2011.

ENDS

About Emailvision
Emailvision (www.emailvision.com) is the international leader in software as a service (SaaS) for email, mobile and social media marketing. The Emailvision mission is to provide excellence in software and services for online relationship marketing. With offices and client service teams in 19 countries, Emailvision delivers 5 billion messages per month on behalf of 4,000 clients worldwide. This unprecedented quality of service is driven by 12 years of research and development and by Emailvision’s 600 passionate employees. The company is privately owned by Francisco Partners.

About Magento:
Magento (http://www.magentocommerce.com/) is a feature-rich, open-source, enterprise-class ecommerce solution that offers merchants a high degree of flexibility and control over the user experience, catalog, content, and functionality of their online store. In August 2011, Magento was acquired by eBay Inc., and is now part of the X.commerce division (www.x.com). Launched in 2007, the Magento platform now serves tens of thousands of merchants worldwide, and is supported by a global community of solution partners and third-party developers. Magento Go is a hosted, software-as-a-service solution that provides small and growing merchants with the ecommerce tools they need to succeed online. Based in Los Angeles, Magento, Inc. is a fast-paced, entrepreneurial organization dedicated to the mission of enabling the eCommerce ecosystem. www.magentocommerce.com

Contact:
Claire Treacy
clairet[at]balloupr.com

Published on: 5:00PM on 6th October 2011