This month Pure360 is proud to launch its industry leading reporting by device functionality. With an 81% increase in emails being accessed on handheld devices in the past 6 months*, it’s more important than ever for marketers to know what devices their campaigns are being opened on, and with reporting by device they can see just that.

Pure360 is the first ESP to offer customers this type of functionality allowing users to see not only what device their last campaign was opened on, but also which browser and operating platform was used. The reporting means no more optimising emails for a browser that isn’t actually being used or focussing purely on desktops when perhaps a large percentage of emails are being opened on a smartphone.

The reporting by device capability also allows marketers to get right down to the individual and use dynamic content to target campaigns based on device, giving a truly personalised experience to recipients.

Chris Lyne, Marketing Officer, Hope for Children, commented: “Pure360’s latest feature is seriously impressive. Since the feature has been in place I'm able to see that 30% of our supporters view our emails in smartphones, this sort of insight is invaluable to us as it will affect the way we build our emails, the content we include and our future email communication strategy."

Marc Munier, Pure360 Commercial Director said: “There will be more mobile users in the world than desktop users by 2014, you need a mobile strategy for all aspects of your marketing, optimising your content for each device is just the start.”

*Return Path, May 2011

Published on: 2:24PM on 7th October 2011