London, UK - 11th October 2011 – Ideal World has chosen performance marketing agency 7thingsmedia to maximise their online channels though paid search and affiliates.

The Multi-channel retail TV shopping network – which drives a substantial multi-million online sales channel– has picked the London and New York-based agency to steward its multi-million pound PPC account, and strategically scale an affiliate programme which is currently underperforming.

The pay-per-click account was formerly held with Latitude, but Ideal World selected the universal, and multichannel approach of 7thingsmedia – current holders of the the A4U Award for Best Agency.

Mark Russell, Head of Ecommerce at Ideal World, said: “7thingsmedia's ambition shone through at the consultation stage. Their passion, combined with retail knowledge made it an easy decision. They have a vision – backed up by a fantastically impressive track record – for Ideal World that matches our own and we can't wait to get started.”

Chris Bishop, Founder & Managing Director of 7thingsmedia, said: “Ideal World is a sizable account with the available resources, inventory, and infrastructure to be a big hit with the correct and joined-up online acquisition approach. It is a good test for both our search and affiliate team, but we have the required expertise and momentum, so this is one we're relishing.”


7thingsmedia is an award-winning performance-based digital marketing agency with a proven track record of delivering hugely impressive returns for clients. With offices in London and New York, 7thingsmedia's services span the digital marketing mix including affiliate management, display advertising, lead generation, paid and natural search.

7thingsmedia –

Client list includes: Agent Provocateur, Econsultancy, Fashion Union, GANT, Gio Goi, Liberty, MARS, Secret Sales, Ted Baker, UNICEF & USC

Chris Bishop, Founder & Managing Director, 7thingsmedia, 0207 017 3191,

Published on: 8:52PM on 11th October 2011