John Lewis, Barclays and KPMG are first to promote new online service to employees

JustGiving, the UK’s most popular online fundraising platform, today announced the launch of the UK’s first universal online fundraising tool for companies, to encourage businesses to maximise the money their employees raise for charitable causes.

JustGiving’s Company Fundraising tools will give UK businesses the opportunity to showcase their employees’ achievements, and match their donations with company funds if they choose. Companies also have the option of covering JustGiving’s fees, to make the service entirely free for charities.

Launched today at core features of the new tool include:

• Fully branded company fundraising profiles to allow businesses to showcase all their employee fundraising activity in one place
• Running overall totals of donations
• The ability for employees to form teams and link their JustGiving individual fundraising pages to their company page
• Rolling leader boards showcasing top fundraising staff to encourage healthy competition and reward success
• The opportunity for employers to match donations made by their employees and display this total publicly on their profile
• Measurement and reporting of fundraising data to track success, and cut down on administration

Some of Britain’s best-known companies, including Barclays, KPMG, Vodafone, John Lewis and Waitrose, have adopted the service. Barclays is Britain’s biggest online fundraiser, with employees raising over £2 million on JustGiving over the past three years for partner charities including Have a Heart and UNICEF.

Tom Rigby, Fundraising Manager at The Lord’s Taverners, who have been working with Waitrose to pilot the new tool, commented:

“It is really exciting to be at the forefront of the latest developments in fundraising made available by JustGiving. Partners from Waitrose Group F (London Branches) have been raising money to fund the supply of brand new Lord’s Taverners specially adapted minibuses since early 2010.

The functionality meets JustGiving’s usual high standards, it allows Waitrose to take control of their own event creation in an online space that reflects their own brand, the user gets a clear sense of the impact they are making to a specific cause, and as the Charity we can clearly allocate the income generated via the whole page to Waitrose fundraising target. It makes sense for everyone involved.”

JustGiving data shows that employee fundraising generated over £73 million1 through the site in the past three years.

The financial services industry led the way, with twenty of the top fifty employee fundraising efforts coming from this sector, raising a total of £5 million between them2. Professional services, telecommunications, pharmaceuticals, energy and media firms are also among the sectors currently raising the most for charity using the JustGiving site.

Anne-Marie Huby, MD at JustGiving, said:

“Employees raise millions of pounds for charity every year but much of this effort takes place offline and gets little recognition. Our belief is that by making staff feel supported and part of a community that is striving for a greater good, we can steer businesses towards closer partnerships with charities and raise even more money for good causes. We are encouraged by many companies’ willingness to pay for the costs of the service, to ensure that charities get maximum benefit.”

Businesses can sign up to Company Fundraising by logging on to

Published on: 9:34AM on 12th October 2011