Having developed apps for the Apple iPhone and iPad for nearly 2 years, STAR Digital have now launched an Android application for Fellows Auctioneers in Birmingham, but not without a bit of pressure!

James Bache, head of digital publishing at STAR Digital, said "Fellows laid down the gauntlet and gave us just 4 weeks to completely re-write their iPad app and launch it on Google's Android Marketplace as part of an overall e-marketing strategy we had developed for largest watch auction they've ever held! Our MD accepted and we all stepped up to the challenge. Working night and day our developers delivered bang on time! It just goes to show what can be achieved by forward thinking agencies when they put their minds to it! The overall digital campaign supporting the sale saw revenues increase ten fold, with a fair slice of that being attributed to mobile and social marketing"

"Since the Fellow's launch we've had orders from Honeywell to develop two Android apps and we are seeing new inquiries every week. Our feeling is that the Android app market will gather pace very quickly through the first quarter of 2012, and we are well set to cope with demand."

To find out more contact James Bache on 01604 696385 or go to http://www.star-digital.co.uk

Published on: 11:05AM on 13th October 2011