Whittard of Chelsea, fine tea and coffee merchants since 1886, have appointed Make It Rain to manage their UK and US SEO campaigns.

Celebrating their 125th anniversary this year, Whittard have recently launched a new website with numerous improvements and improved usability as well as features that uniquely represent what Whittards are all about, such as enabling customers to specify exactly how they would like their coffee beans ground and allowing users to blend their own tea – a modern take on the Whittard tradition of creating bespoke blends for customers.

Make It Rain will focus on driving traffic and increasing sales through the new site by ensuring the right messages of quality, heritage and British-ness to reach the right audience.

The US campaign will initially focus on both East and West Coasts where Whittard have experienced a rapidly growing demand for the quintessentially British product.

Justin Hayward, Managing Director at Make It Rain comments: “I’m really excited to be working with Whittard, a brand with such heritage and rapid global growth. It is a great opportunity to use our latest multi-national SEO techniques to help Whittard achieve their online sales goals. ”

Published on: 3:21PM on 13th October 2011