Tribal Fusion today releases the full case study of its work for Vue Cinemas, which has been nominated for Most Effective Online Campaign in the IPA Media Owners Awards for its Vue Cinemas campaign in April this year.

The case study details how Tribal Fusion was the top-performing partner for Vue Cinemas during its Easter brand and DR campaign, generating the best return on investment of any online partner.

Vue Cinemas approached Tribal Fusion in the lead up to the Easter break 2011 to run a brand awareness campaign using direct response advertising and Tribal Fusion’s full engagement video platform, Firefly Video.

Results of the campaign included:
• Overall return on investment was 18:1
• Return on investment target exceeded by 350%
• Successful combination of direct response and branding activity

“The results of the Vue Cinemas campaign and subsequent nomination show the strength of Tribal Fusion as an online advertising provider,” said Ed Preedy, UK sales director at Tribal Fusion “We are able to offer creative solutions with a premium network and best in class technology, which have clear results for our clients.”

“The key for the campaign was to achieve high level brand awareness and at the same time drive tickets sales, both during a highly competitive holiday period,” Said Mark de Quervain, Sales and Marketing Director at Vue Entertainment, “Tribal Fusions delivery and combination of compelling brand content and desirable and relevant targeted offers helped us achieve this.”

A full copy of the Vue Cinemas Case Study is available for download at:

For more information please contact:
Naomi Hawney, EU Marketing Manager
T: 0203 411 7436

About Tribal Fusion
Tribal Fusion is a global online advertising provider that drives sales for the world’s top brands by helping them learn about, reach and engage their online audiences more effectively.

We combine our global publisher network, advanced online ad technology and integrated audience data on a single platform to deliver audience insights, targeting and creative solutions that transform the performance of online advertising campaigns.

Tribal Fusion was founded in 2001 and is part of the Exponential Group of online businesses – a technology-enabled media services company headquartered in Emeryville, California with operations in 36 locations worldwide.

Published on: 4:00PM on 14th October 2011