LONDON, UK – 17th October 2011 – Virgin Balloon Flights has selected Merchenta’s behavioural video IntelliAds to convey the thrill of Virgin’s range of experiences.

Merchenta intelligently engages consumers with dynamic, personalized advertising across millions of websites worldwide.

“For experience based products such as ballooning, Merchenta’s video IntelliAds really give the customer a great idea of what to expect and allows them to convert instantly if they like what they see.” enthuses Eve Ashwell, Digital Marketing Executive at Virgin Balloon Flights.

Each Merchenta IntelliAd is unique, combining sophisticated real-time behavioural analytics with branding to deliver personalised, dynamic product recommendations to consumers as they browse the web.

Ashwell added - “Merchenta IntelliAds allow us to extend the reach of our products in an engaging and effective way. Our products appear in dynamic units with a clear call to action which enable our customers to see more of our products more of the time.”

Using its sophisticated Insight Engine, Merchenta engages consumers only at the optimal point for conversion. The result – digital marketing that’s relevant for consumers and that delivers incremental, risk-free revenues for retailers.

Merchenta IntelliAds secure branding benefits, too, as Ashwell notes - “IntelliAds also allow us to fully customise our units ensuring that we’re able to maintain the integrity of our brand, another important feature for us.”

Merchenta IntelliAds leverage sophisticated audience targeting, retargeting/pre-targeting and audience extension strategies on a paid-for-performance basis. They are available in a range of IAB-compliant formats, including video, expandable, in-unit credit/debit card transactional and dynamic.


About Merchenta

Merchenta intelligently engages consumers with dynamic, personalized online advertising. Merchenta IntelliAds deliver incremental, risk-free revenues to online retailers using advanced behavioural analytics and sophisticated retargeting, pre-retargeting and audience extension strategies. Clients range across telecoms, fashion, publishing & retail. Merchenta is privately held and headquartered in London, UK with offices in Poland.

For further details, our website is available at . Our behavioural advertising showcase may be seen at

About Virgin Balloon Flights

Virgin has been synonymous with hot air ballooning since entrepreneur and adventurer Sir Richard Branson became the first to fly a balloon across the Atlantic in 1987. Following years of growth, Virgin Balloon Flights are now the largest balloon rides business in the world. For more details see

- Screenshots showing Merchenta’s video IntelliAds – including print-ready high resolution images - are available upon request.

For further information please contact:
Neil McClements, CEO
Telephone : +44 (0)20 3239 2324
Email : press {at}

Published on: 12:08PM on 17th October 2011