Innovative cosmetic company selects Demandware to power online growth initiatives.

Demandware®, Inc., a leader in on-demand ecommerce, today announced that LUSH Cosmetics has selected the Demandware Commerce platform to power three new ecommerce storefronts in North America, including its U.S. English, Canadian English and Canadian French sites. LUSH Cosmetics is a dynamic, original and progressive cosmetic company whose handmade products are sold online and in more than 700 retail stores across 45 countries.

After evaluating several solutions, LUSH felt the power of Demandware’s on-demand model would lessen the administrative requirements of its on-premise platform, while providing them with the freedom to custom-develop and support potential multi-site global deployments.

“Our dedicated customer community expects a seamless, fun and positive shopping experience both in our stores and online. Focusing on the basic administrative needs of the web site detracts from our ability to properly deliver the brand experiences our customers have come to expect,” said Mark Wolverton, CEO of LUSH Cosmetics North America. “With Demandware, we will be able to focus on improving our marketing, merchandising and customer experiences across all our sites while continuing to grow and expand globally.”

LUSH has a strong community of customers who love to share their thoughts around the products and social responsibility. As a result, LUSH is working with Demandware LINK partners, Gigya and PowerReviews to create a great community site experience, and will leverage the pre-built integration available through the Demandware LINK Marketplace.

“With Demandware, LUSH can focus on nurturing and growing its devoted and great-smelling community, through commerce innovation, differentiation and growth,” said Jamus Driscoll, senior vice president of marketing for Demandware.

Demandware Solution Partners LiveAreaLabs and Precision Design are working on the design and implementation of the three new LUSH North American sites.


About LUSH Cosmetics
LUSH Fresh Handmade Cosmetics offers scented selections of ethical skin care, hair care, bath and body treats, as well as off-beat gift ideas loaded with natural ingredients. A self-appointed cosmetic-deli, LUSH makes effective products out of fresh organic fruits and vegetables, the finest essential oils and ingredients that are ethically and sustainably procured from around the world. Since LUSH came on the scene 16 years ago, its philosophy has always been based on ethics and having the least impact on the environment while still producing effective and innovative beauty products. In doing so, LUSH products are 100% vegetarian, 80% vegan, 67% preservative-free, and 46% free of wasteful packaging with absolutely no animal testing being done on LUSH products or ingredients. These ethics are at the heart of the brand and will remain there with every new shop that opens globally.

About Demandware
Demandware is a leading provider of software-as-a-service (SaaS) ecommerce solutions that enable companies to easily design, implement and manage their own customized ecommerce sites, including websites, mobile applications and other digital storefronts. Customers use our highly scalable and integrated Demandware Commerce platform to more easily launch and manage multiple ecommerce sites, initiate marketing campaigns more quickly, and improve ecommerce traffic. For more information about Demandware, visit, call 888-553-9216 or email

For further information please contact:
Muriel Justaume: or +49 6431 971 8547

Published on: 10:00AM on 18th October 2011