As B2B marketers increasingly allocate their budget and resource towards digital solutions, there is much debate and speculation as to how social media can be used with the same level of success and impact achieved by so many B2C brands.

We think that social media is proving to be even more relevant for B2B relationships; where conversation has always been, and will continue to be, vital at every stage of the sales pipeline and customer life cycle. Coast Digital have written a guide that will show you exactly how to get the most from social media and how, by changing the way that you approach it, it can deliver the maximum value and results for your business.

This guide will show you how to:
- See the value of social media in the B2B environment
- Learn how to use it to positively affect your lead generation
- Learn the methodologies behind a comprehensive social media strategy
- Use social media as a tool for business intelligence
- Deliver customer service through social media
- Learn how to track and measure activity, and determine metrics for success
- Start using social media effectively.

This free guide is available to download here:

About Coast Digital
We’ve been around since 2002, and we’ve grown into one of the most influential digital agencies in the UK. Our growing team of creative, technical and innovative marketing experts are passionate about all things digital; it’s our integrated strategic approach and commitment to clients that really sets us apart. Coast Digital provides an extensive range of services from initial strategy, website design and build, to fully managed online marketing campaigns.

Our portfolio covers a wide range of sectors, and we specialise in solutions for the B2B environment.

Like all agencies, we can give you plenty of new ideas. But if you want effective strategies and profitable results, then we’re the people to talk to.

About Richard Brenkley, author of this guide
Richard is Coast Digital's Managing Director, having worked in every area of the business since its creation 10 years ago. Richard sits on the IAB B2B Council, is a member of the IDM, CIM and the Association of Business to Business Agencies. Richard is keen to ensure that B2B agencies continue to keep at the forefront, adopting new theories and learning new disciplines, but he's also a great evangelist for the work that is already being undertaken.

Richard regularly speaks at seminars and events within the digital industry, as well as our clients’ vertical sectors.

Richard can be contacted by email – or through

Published on: 1:28PM on 18th October 2011