Apptus eSales displays the right products to the right shoppers at the right time

Apptus Technologies AB, a leading provider of e-commerce search and recommendations solutions, today announced that BiGDUG ( will implement Apptus eSales.

Apptus eSales streamlines and optimizes the online merchandising process, increasing conversion rates and shoppers’ satisfaction. Using past customer behaviour, Apptus eSales is able to personalize search, navigation, recommendations and campaigns for every individual shopper, boosting sales and adding a unique competitive advantage for e-commerce vendors.

”BiGDUG is growing fast. Therefore we needed a platform that can grow with us. Because we sell such a wide range of it, it’s important that the user can navigate through categories ranging from shelves, furniture and safety equipment getting relevant search results and product recommendations. All this we get with Apptus eSales”, says mr Doug Nourse, Managing Director at BiGDUG.

Michael Mokhberi, CEO at Apptus says, ”BiGDUG has a strong online presence with strong expansion potential. We are delighted to be able to contribute to BiGDUG’s future success. By offering focused search and navigation related to the buyers' interests their customers’ online shopping experience will be improved, resulting in increased revenue. Moreover, Apptus eSales’ proven scalability will support BiGDUG’s high growth ambitions.”

For more information, please contact:
Tina Jensen, Marketing Communications, Apptus Technologies AB
Mobile: +46 701 66 41 07

BiGDUG is recognised as the UK’s best value online shelving, racking and storage company, fast becoming one of the UK’s major online stores. Success is built upon quality products at great prices and all backed up with fantastic customer service. For more information, please visit

Apptus is the technology leader in bringing instant, relevant access to personalized information to local search and e-commerce. Its products deliver advanced search, recommendations and content targeting. They efficiently and profitably convert clicks to sales, providing the right thing, to the right person, at the right time.

Founded in Sweden in 2000, Apptus fast became a market leader in the Nordics. It has now rapidly expanded further with clients in the United Kingdom, North America and Australia. Apptus is headquartered in Lund, Sweden with offices in London and is listed in the Red Herring Top 100 Europe. Examples of clients are Eniro, Bokus, CDON, and Atea. Please visit

Published on: 8:46AM on 19th October 2011