RS Components (RS), the trading brand of Electrocomponents plc, the world’s leading high service distributor of electronics and maintenance products, has selected UserZoom in order to undertake user experience research on its customers’ purchasing experience.

According to Alan Mears, Customer Experience Manger RS Online, “The web site is now the channel of choice for RS customers worldwide with over 60% of orders now being placed online. “ The RS website is more than just a sales channel, it’s also used as a primary research tool for millions of engineers who visit the site looking for solutions, and it’s the main channel for customer acquisition across the group.

We see abandonment through registration and checkout, as well as a large number of people leaving the site from the product page. He says, “This may not be an issue as they may have completed their mission, but we need to understand this and are planning some voice of customer work to understand this behaviour.”

Understanding what customers are trying to achieve, where their experiences are positive and where the site provides chokepoints to the user journey are critical to improving user experience. The goal of implementing the results of UserZoom research, according to Mears, is “increased conversion and deep rich customer insight.”

RS has been using customer experience research to improve its service and functionality since 2008. This research has been used to help understand and gather the primary customer needs and then distil them through to personas and functional requirements and even down to design.

RS selected UserZoom because of its innovative range of services, which matched the company’s current needs and future functional development, especially remote customer testing. While rich information can be gathered when users are put in front of a prototype and monitored, this activity can be very expensive and typically only takes in small numbers of users.

Mears says, “With UserZoom we saw a way of gathering quantitative information around site functionality quickly and easily but also, and vitally for RS, we can do this around the globe. Imagine doing testing on new search functionality simultaneously across Europe and Asia and all the rich data you will get back that will highlight cultural / regional differences.” He continues, “We just wouldn't have been able to do this before.”

UserZoom will also help RS to develop its mobile services. Mears says, “You can search our full 500,000 products, place orders and even reserve for collection at one of our 16 trade counters. Our mobile strategy has begun to develop this year and we are looking to shape it further.”

Arthur Moan, Country Manager UK & Ireland, UserZoom said, “What we do is help brands zoom in and manage their users’ online and mobile experience. It’s about empowering our clients with a platform of research tools to obtain statistically significant, insightful and actionable results quickly and cost effectively, ensuring they can improve performance and increase ROI. We are delighted RS Components selected UserZoom as their partner of choice as they truly understand the importance of managing the user experience globally. Adding such a big name as RS to our growing portfolio of UK and global clients is a testament to our growth, vision and innovation and we look forward to working with them in achieving their goals.

About RS Components:
RS Components and Allied Electronics are the trading brands of Electrocomponents plc, the world’s leading high service distributor of electronics and maintenance products. Through operations in 32 countries and 17 warehouses, the Group serves 1.6 million customers worldwide and distributes 550,000 products ranging from semiconductors and optoelectronics to power tools and protective clothing. The product and service portfolio supports the entire product lifecycle from R&D through pre-production to maintenance and repair. The Group ships more than 46,000 parcels on the same day the orders are received.

About UserZoom:
UserZoom is the leading SaaS company specialising in online user experience research & customer insights. They help businesses optimise User Experience of web-based products and mobile apps, providing them with a proprietary software solution to self-serve and cost-effectively manage and conduct remote unmoderated usability testing, VoC (voice of customer) programs and web development projects. They also offer a Mobile solution to test mobile sites and apps on iOS and Android devices. The UserZoom platform of research tools is the most versatile and comprehensive on-demand solution for User Experience research in the market. UserZoom works with many of the Forbes Global 2000 brands across all major industries in 15 countries. In fact 45% of Fortune Magazine's 50 most admired companies use UserZoom's solution.

For further information please contact:

Arthur Moan
Country Manager / UK & Ireland
UserZoom Limited

[web] http://www.userzoom.co.uk
[phone] + 44 1625 525 650
[email] amoan@userzoom.com

Hear from other UserZoom UK clients: http://www.userzoom.co.uk/news-feed/userzoom-seminar-great-success

Published on: 10:00AM on 24th October 2011