bpi. wins Severn Trent Water’s digital strategy

Severn Trent Water, a FTSE 100 company and one of the UK’s largest utility businesses, have appointed bpi. to develop a digital strategy that will provide a foundation for their customer focused online activities over the next three years.

Severn Trent Water’s main objective was to ensure that their online activity was in parallel with their key business imperatives and that their customers were placed at the centre of everything they produce from emails to social media.

Being one of six key agencies asked to pitch, bpi. impressed the panel with their user centred design approach (UCD) and understanding of the challenges faced by the business which has in the region of 75000 customers.

James Edwards, CEO and founder of bpi, said “We are excited about working with Severn Trent Water. We believe our collaborative approach to this strategy will enable us to understand the business needs and match them more closely with the needs of their customers.

We love to find out what makes consumers tick. This project presents a wonderful opportunity for us to delve into the behavior of a typical household customer and find out how digital can change the relationship they have with their services supplier”.

The project is to be completed by 1st November 2012.

Severn Trent Plc is a leading FTSE 100 company. It’s focus is on the provision, removal and treatment of water in the UK and internationally. Severn Trent Water Services are one of the world’s leading suppliers of water and waste water treatment solutions providing high quality water and sewerage services to over 3.7 million households and businesses in the Midlands and mid Wales.
www.stwater.co.uk www.severntrent.com

bpi. was founded in 1995 and is one of the Midlands’ leading digital agencies specialising in User Centred Design (UCD) and User Experience (UX). Clients include E.ON, Zurich Insurance, Wesleyan Assurance, Direct Gov, Silver Cross, Harper Collins, Hachette UK.

For more information contact :

bpi.: 00 44 1926 422002 or email nicolak@bpiagency.com or visit www.bpiagency.com

Published on: 5:16PM on 21st October 2011