NEW YORK, USA – 7th November 2011 – Merchenta has been selected by UK Trade & Investment to participate in a trade mission to New York during adtech week 7th – 11th November 2011.

During the mission, the Merchenta team will meet with over 100 key industry contacts from within the advertising, press and venture capital communities.

Commenting on the mission, Neil McClements, CEO, Merchenta said – “Being selected by UKTI for this trip is real vindication of Merchenta’s innovative behavioural advertising solutions. Our platform already drives risk-free, incremental revenues for retail & finance clients across the United States & Canada. We look forward to working with more clients globally in the coming months - and meeting partners, old and new during ad:tech week.”


About Merchenta

Merchenta intelligently engages consumers with dynamic, personalized online advertising. Merchenta IntelliAds deliver incremental, risk-free revenues to online retailers using advanced behavioural analytics and sophisticated retargeting, pre-retargeting and audience extension strategies. Clients range across telecoms, fashion, publishing & retail. Merchenta is privately held and headquartered in London, UK with offices in Poland.

For further details, our website is available at . Our behavioural advertising showcase may be seen at

For further information please contact:
press {at}

About UKTI

UK Trade & Investment (UKTI) is the UK government department that helps UK-based companies succeed in the global economy. We also help overseas companies bring their high quality investment to the UK’s economy – acknowledged as Europe’s best place from which to succeed in global business. UKTI offers expertise and contacts through its extensive network of specialists in the UK, and in British embassies and other diplomatic offices around the world. We provide companies with the tools they require to be competitive on the world stage. For more information on UKTI, visit .

Published on: 12:53PM on 7th November 2011