Hot on the heels of being shortlisted for four other industry accolades, Found is once more in the spotlight, this time for its ground-breaking activity in the burgeoning Mobile sector. The agency has been named as a finalist for four coveted Effective Mobile Marketing Awards.

As one of the UK’s most progressive performance marketing agencies, the innovative Found team is up for Most Effective Mobile Advertising Campaign, Most Effective Direct Response Campaign, Most Effective Location-based Service/Campaign and Most Effective Mobile Site for its tactical and measurable activity for the UK’s leading vehicle glass repair and replacement company Autoglass®.

Tina Judic, Managing Director of Found, says: “Found’s innovative approach to all things Performance and Search is clearly gaining much attention. We’re a sharp team brimming with ideas and are always look to push the boundaries for our clients’ campaigns. I’m delighted that we’ve been recognised as one of the most creative and forward-thinking agencies working in this exciting and growing sector.”

Found’s strategy launched Autoglass® into the Mobile space (http://www.autoglass-replace.com). Combining simple and conversion-focused Mobile web landing pages with a highly targeted Mobile PPC campaign, including dynamic insertion of different click-to-call phone numbers according to the referring search terms and geo-targeting of ads for location-based searches, the fully-rounded campaign has pioneered click-to-call in the glass repair market.

Tina adds: “Apart from driving significant uptake for the client, our strategy also represented a forward-thinking response to the rise of smartphone usage, Mobile Search and the inevitable rise of consumer demand for a simple way to contact a repairer in an emergency from the roadside.”

About Found
Found is leading a new chapter for the Online Marketing industry, championing wider integration of Performance Marketing to drive significant results across growing digital channels. Focused on masterminding highly effective performance-based marketing campaigns which push the boundaries across the Search, Social, Mobile and Affiliate sectors, Found are experts in driving quality online traffic for such brands as lastminute.com, Disney, Vodafone, Hilton Hotels and the Post Office. The performance marketing agency has fast gained a reputation for finding new ways to build its clients’ businesses online; be it through maximising search engine dynamics, utilising different ways of adapting their technology or simply thinking out of the box to achieve powerful results.

For more information, please contact Julie York, FYA Ltd, Tel: 01208 851982/07774 207870 or Email: julie@fyassoc.co.uk

http://www.found.co.uk

Published on: 2:33PM on 1st November 2011