Aprimo offers IMM Vision, Innovation, Broad Set of Marketing Capabilities, and Continued Market Execution

London UK 02 November 2011 – Aprimo®, a global leader in cloud-based integrated marketing software, and its parent company Teradata, the world’s largest company focused on data warehousing and enterprise analytics, have been placed in the Leaders quadrant of the new Gartner, Inc. Integrated Marketing Management (IMM) Magic Quadrant report. The report was published by Kimberly Collins, research vice president, and Adam Sarner, research director, CRM, at Gartner on October 27, 2011.

“Recognition by Gartner as a Leader is especially important since this is precisely what we said would result from the Teradata-Aprimo integration,” said Lisa Arthur, CMO of Aprimo. “We believe that our uniquely integrated offering enables marketers to achieve their goals of marketing excellence, and this positioning in the IMM Magic Quadrant report outlines why we’ve been able to help our customers achieve such success.”

Ongoing Innovation

Aprimo recently announced new additions and enhancements to its IMM solutions, including many innovative Marketing Operations, Multi-Channel Campaign Management and Marketing Performance Measurement capabilities that help customers drive more effective marketing performance. Aprimo also added a new offering to its IMM suite – Aprimo Real-Time Interaction Manager, an inbound marketing and offer management solution that analyses all customer interactions to ensure the best offer for each individual customer is delivered in real-time.

Aprimo plans to license the Gartner Integrated Marketing Management Magic Quadrant report and make it available in the near future on its website at www.aprimo.com.

About The Magic Quadrant:

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About Aprimo:

Aprimo, a Teradata company, is a leading global provider of marketing software and services that enhance the productivity and performance of marketing organisations. Through the use of Aprimo’s integrated marketing software, Aprimo Marketing Studio® for B2C, Aprimo Marketing Studio® for B2B, and Aprimo® Relationship Manager, marketers can integrate their organisations, get control of budget and spend, eliminate internal silos with streamlined workflows, and execute innovative multi-channel campaigns to drive measurable return on investment. Hundreds of thousands of marketers trust Aprimo to revolutionize their marketing. Aprimo customers include over one third of Fortune 100 companies, and nearly one quarter of Global 100 companies. Founded in 1998, Aprimo is headquartered in Indianapolis with offices worldwide. For more information call +44 (0)20 7535 3700 or visit www.aprimo.com.

Teradata Corporation (NYSE: TDC), Aprimo’s parent company, is the world’s largest company focused on raising intelligence through big data analytics, data warehousing and integrated marketing management. Our customers trust Teradata's innovative products and services expertise to deliver measurable business value. Teradata acquired Aprimo in January 2011. For more information, visit www.Teradata.com.

Published on: 7:21PM on 2nd November 2011