London, 4th November, 2011

Leading mobile marketing and technology specialist, Incentivated, last night was rewarded with an Effective Mobile Marketing Award for Most Effective Mobile CRM/Enterprise Messaging campaign for the customer service messaging solution it delivers for British Airways.

British Airways uses Incentivated’s mobile SMS solutions as a way to deliver timely customer service messaging:

• To reduce passenger frustration during periods of high volume uncertainty around flight performance (e.g. during periods of adverse weather) that cause long delays or outages on traditional contact methods (telephone helplines or websites) for answering relatively simple service updates

• Free up customer service staff to be able to focus on the more complicated passenger queries that they are trained to handle

• Reduce overheads associated with short-term staffing for such extreme customer service events

• Improve customer relations (and brand perceptions) for BA

• For example, over 180,000 SMS alerts were sent in just 2 days when the Icelandic volcano erupted in April 2010.

Incentivated successfully defended the award they also won last year for CRM messaging sent out on behalf of Marks & Spencer.

Jonathan Bass, Managing Director, "We are delighted to have been recognised for the second consecutive year for the effectiveness of the CRM messaging solutions we deliver for our clients. Plain old text messaging is an oft-overlooked mobile marketing solution, but it is a mobile tool that delivers cost-effective service for a client’s customers and, as such, is fundamentally important."

For further information:

Contact information
Jason Cross, Marketing Director
+44 (0) 20 7392 2323

About Incentivated
Incentivated ( is an independent technology company with 10 years’ experience operating exclusively in the mobile marketing services sector.

We help our international client base engage with their customers by designing, developing and delivering integrated acquisition, retention (CRM) and transaction (mCommerce) campaigns and services for mobile.

Our proprietary technology and specialist staff are well positioned to help brands, the public sector and charities to develop everything from enterprise messaging (SMS & MMS) through mobile internet sites, to server side software or handset applications, including web-apps, for ‘smartphones’ and feature-phones.

We also provide strategic, creative and technical advice for the use of mobile by businesses to raise awareness, deliver marketing ROI and provide customer service, as well as other managed services.

Published on: 3:42PM on 4th November 2011