Fast Track 100 Company, High Tech Health, appoints DBD Media as rostered search agency

www.dbdmedia.co.uk

High Tech Health, listed as Britain’s fourth fastest growing independent company by The Sunday Times’ 2010 Fast Track 100 list, has selected independent search and social agency, DBD Media, as its rostered digital agency. DBD Media won the business after a competitive pitch and will initially be working on campaigns for High Tech Health’s core products, Circulation Booster and Ultralieve Pro.

High Tech Health – a leader in developing and nurturing innovative health devices within fast timeframes – awarded its digital business to DBD Media based on the agency’s impressive track record in delivering ROI and sales growth in the healthcare sector as well as other extremely competitive consumer markets.

DBD Media will become High Tech Health’s rostered agency with immediate effect. The agency’s initial remit includes fully restructuring High Tech Health’s existing PPC accounts and optimising all PPC activity to drive sales volume in order to meet ambitious ROI targets. DBD Media will also provide technical SEO consultancy for High Tech Health’s new site build, as well as helping to develop site content whilst implementing a programme of link building to increase natural search visibility.

High Tech Health’s marketing manager, Ruth Hooijenga, said: “DBD Media impressed us with their strategic approach to healthcare marketing. But we were also sold on their strong account management set-up and personalised service. Their pitch stood out and they shone as the natural choice for helping us in our mission to further increase sales and growth.”

DBD Media’s managing director, Nigel Muir, said: “Digital marketing is core to High Tech Health’s outstanding success so it’s an honour to be involved with them on this level; and to be part of an aggressive team whose goal is to continue rapid expansion. We have an excellent track record of helping companies to grow in incredibly competitive marketplaces and we’re looking forward to doing the same for High Tech Health.”

----------------- Ends -----------------

For more information please contact Helen Down @ Treacle PR (helen@treaclepr.co.uk or 07986 117 277)

About High Tech Health:
High Tech Health are leaders in consumer health and wellness, driven to develop and market efficacious healthcare products which make a real difference to people’s lives. High Tech Health is a family owned business, started in Australia in 1999 by Stuart and Sue Penny. In 2003, their son and his wife, Josh and Roseanna Penny launched into the UK, took over the Australian business in 2010, and turned High Tech Health into a true global phenomenon. Ranked no. 4 in the Sunday Times Fast Track 100 in 2010, Josh and Roseanna’s drive and dedication backed by a dynamic and rapidly expanding team has seen High Tech Health grow quickly to become a leader in consumer health products. Working for tomorrow, Josh and Rosie have inspiring and exciting plans for the company. (www.hthealth.com; www.circulationbooster.co.uk; www.ultralievepro.com)

About DBD Media:
DBD Media (www.dbdmedia.co.uk) is an independent digital marketing agency that delivers an integrated social media and search engine marketing service to its clients. Founded in 2000, DBD Media’s success in driving customer acquisition and return on marketing investment for clients has secured its position as one of the UK's leading search and social agencies. DBD Media sits on the IPA’s Search Advisory Committee and has a team of search marketing and social media professionals who take a strategic, ethical and transparent approach to online marketing. For over five years the agency has also been one of Econsultancy's featured SEO and PPC suppliers. The company’s diverse client portfolio includes global brands, SMEs and charities across the travel, finance, recruitment, retail, publishing, entertainment and education sectors, including De Vere Hotels, The Conran Shop, Lyle & Scott, The Energy Saving Trust, Sofa.com, Journey Latin America and Capital One.

Published on: 9:50AM on 9th November 2011