Red Letter Days is investigating the benefits of building an Attribution model to better understand its customers’ purchase journeys as it begins a strategic optimisation programme for its digital marketing activity.
The leading gift experience retailer has appointed DC Storm to provide all rounded technological support and consultation for attribution planning in addition to specific PPC bid management, tag management, data integration and reporting services.

Joshna Patel, Affiliate Marketing Manager at Red Letter Days, says: “Operating in such a highly competitive market, it is imperative that we optimise our digital marketing activity to the full. We are especially keen to gain further user lifecycle analysis and attribution knowledge, and DC Storm’s skills and experience will enable us to get a far deeper understanding of our consumers’ purchase journeys and the valued contribution that all of our marketing channels provide beyond simply budget planning.”

Seth Richardson, CEO of DC Storm, adds: “Red Letter Days pioneered the gift experience sector and is focused on providing an unrivalled choice of gifts to suit every taste, occasion and budget. Storm’s expertise will allow them to understand this purchase journey even better now and we’re delighted to be in a position to help them build their business still further.”

About DC Storm

As a multi award-winning digital marketing technology specialist, DC Storm provides market-leading digital marketing tracking, reporting and optimisation for Advertisers, Affiliates and Agencies.

Since its launch in 2004, DC Storm has gained an enviable reputation for building technology solutions which respond to both client and industry need, and now works with many of the most progressive digital brands who use its Storm Platform to accurately value their online marketing activities and then use the insights to optimise them still further.

Currently working with over 1,000 clients across the world, and in all verticals, DC Storm’s clients not only benefit from using its suite of robust and pioneering tools, but also receive exceptional service, support and training. For more information please visit

About Red Letter Days

In 1989, Red Letter Days pioneered the concept of giving unforgettable experiences as gifts. Today, the company offers hundreds of experiences in the UK and abroad; an unrivalled choice with something to suit every taste, occasion and budget.

Experiences range from those that make everyday life a little bit more special – like a few hours of being pampered at a luxury spa – to experiences that are genuinely once in a lifetime – such as F1 Driving. And they aren't just for individuals. Many are offered for two people to enjoy together, while some are perfect for bigger groups. Red Letter Days also provides great corporate solutions for some of the UK's biggest companies.

Elite entrepreneurs Peter Jones and Theo Paphitis are joint owners of the company. For more information about Red Letter Days, visit

Published on: 5:02PM on 14th November 2011