22nd November 2011: Global luxury fashion brand Jaeger (www.jaeger.co.uk) has today launched a new transactional mobile site (m.jaeger.co.uk). Created by DesignUK (www.designuk.com), the site forms part of a seamless multichannel strategy that will give Jaeger customers across the globe a consistent shopping experience.

Belinda Earl, Jaeger Group Chief Executive, comments: ‘The launch of our new mobile site marks another milestone in Jaeger's multichannel strategy. Via this dynamic, user-friendly, transactional site we are bringing the Jaeger brand experience directly to the increasing number of our customers who like to interact with us via their mobile device.’

Making Jaeger’s entire flagship collection accessible, Jaeger has created a mobile-optimised site that can be used across multiple handsets, giving the site longevity as new models come on the market.

Key mobile site features:
• Quick one-click checkout for registered users

• Shared shopping basket across the mobile and main e-commerce site

• Clear product listings for easy browsing

• Shoppers can choose to pay across multiple currency options

• International delivery options, as per Jaeger’s main e-commerce site

Coupled with the continued overall growth of mobile visits, Jaeger’s new transactional mobile site is anticipated to more than double the rate at which visits from smartphones convert to purchase, with a predicted 80% increase of total mobile sales within the next six months.

Since the start of the year, Jaeger has seen its sales and visits from mobile devices double. With mobile sales (inc. iPad) now accounting for 8% of its total sales, Jaeger has created the mobile-optimised solution to leverage the potential of the channel. As general mobile usage accelerates, figures show that 54% of users who use a Smartphone are happy to purchase via m-commerce (YouGov).

Leigh Whitney, Managing Director at DesignUK, adds: “The launch of Jaeger’s m-commerce site demonstrates its commitment to offering its customers the best possible experience however they choose to interact with the brand. In just nine weeks we have created a feature-rich site using the latest technology that importantly also lets users shop in multiple currencies. With this new addition we’re excited to see Jaeger competing directly with the top tier of multichannel retailers in the market.”

By leveraging the existing platform technology, LavaSuite Commerce®, Jaeger customers are offered a streamlined user experience, with registration and single checkout across both Jaeger’s main and mobile site. This has also enabled DesignUK to build a sophisticated mobile presence which supports Jaeger’s international growth strategy by utilising the same multi-currency functionality and international delivery options as Jaeger’s main e-commerce site.

For further information, please contact:

Cathryn Pask, DesignUK
+44 (0)20 7292 2725

Iona Hames, Jaeger
+44 (0)20 7979 1125

Notes to Editors:

About Jaeger (www.jaeger.co.uk)
Established in 1884, Jaeger is a global luxury British fashion brand, renowned for designing contemporary, innovative and stylish womenswear, menswear and accessories. Jaeger has 45 freestanding shops and is sold in premium department stores nationwide including Harrods, Selfridges, Harvey Nichols, Fenwick, House of Fraser and John Lewis. Internationally, Jaeger is sold in Asia, Australia, Europe, the Middle East, North & South America and Russia. Jaeger Online is the brand's second largest flagship store: www.jaeger.co.uk. Jaeger London was first presented at London Fashion Week in February 2008, to great critical acclaim, and continues to show on the international stage. Boutique by Jaeger, the dazzling collection for the fashion-fervent young girl, is available in selected Jaeger stores and at Jaeger Online.

About Design UK (www.designuk.com)
Design UK is a digital agency that specialises in website design and usability. For over 14 years we have been creating engaging websites that work harder for B2B and B2C clients including Jaeger, Hobbs, New Look, Aquascutum, Galt Toys, Virgin Media Business and Berwin Leighton Paisner. We focus on understanding the emotional and the rational needs of an end user to create the most engaging online environment for greater return on investment, improved customer loyalty, higher conversion and increased brand awareness.

About LavaSuite (www.lavasuite.com)
LavaSuite is an integrated software platform that empowers marketing departments to manage their entire online presence. Used by major UK organisations, it combines effortless content management with a powerful e-commerce platform that offers a rich merchandising environment to optimise conversion. Also incorporating email marketing, customer tracking and analytics, it lets marketers easily run their entire site and online customer relationship via a single tool which is extremely intuitive and easy to use.

Published on: 2:46PM on 22nd November 2011