Code Computerlove has been helping an array of clients to capitalise on the benefits of social media, including Berghaus, Refuge, and Sightsavers.

Outdoor brand Berghaus has launched a social media initiative as part of its new ‘Live for Adventure’ global brand campaign*.

A Facebook app, created by digital marketing agency Code Computerlove, provides consumers with an opportunity to win prizes by sharing images of their outdoor adventures with their friends and the Berghaus community.

Facebook users are invited to create personalised versions of Berghaus’ new Live for Adventure print adverts (which feature Berghaus athletes experiencing various adventures), caption them with where they are and how they feel and upload them on to the Live for Adventure Facebook gallery. Prizes are awarded every fortnight for eight weeks to the best entries and winners receive £250 worth of Berghaus gear (first prize), a digital camera (second prize) and Berghaus rucksacks (spot prizes).

Code has also created a landing page for the new promotion.

Berghaus’ global brand manager, Joanne Scott said, “The new social media campaign is a great way for us to engage with our existing 9000 Facebook followers and attract more people to join our online community.

“A number of our followers were already uploading shots of themselves and sharing information on their climbs, walks and outdoor activities with the Facebook group. As part of our brand ethos to inspire more people to get outdoors and experience their own adventures, we decided to add this new incentive.”

Claire Mason, senior account manager at Code Computerlove, added, “In addition to encouraging people to interact with the Berghaus brand on a personal level, the social media campaign reinforces the message that Berghaus is for everyone – from extreme sports men and women and committed outdoor enthusiasts, through to those wanting functional, attractive kit for a gentle stroll in the park.

“People from all backgrounds sharing their outdoor adventures – no matter how big or small – helps to increase brand awareness and reinforces the new brand positioning .”

Code Computerlove has been working with Berghaus since 2010.
www.facebook.com/berghaus

While for Sightsavers, a series of exclusive photographs featuring the eyes of Formula 1 drivers Jenson Button, Michael Schumacher, Lewis Hamilton and Fernando Alonso are being raffled via Facebook as part of a charity fundraising campaign launching today (12 September).

The new Eyes on F1 Facebook campaign, by international charity Sightsavers, is embracing social commerce and inviting Facebook users to take part in a series of sweepstakes to win one of seven signed photos, worth more than £400 each, during the 2011 F1 season*.

The campaign has been devised and implemented by digital marketing agency Code Computerlove. It features photographs by renowned Formula 1 photographer Andrew Hone, who has captured Formula 1’s most dominant and best-loved drivers while track-side, at exciting and crucial moments - just minutes before a race begins.

There is a different limited edition picture up for grabs every race starting with a shot of Mark Webber, the Australian-born driver, currently racing for Red Bull.

Anyone aged 16 and over can place a £1 bid at www.facebook.com/sightsaversuk to be in with a chance of winning one of the photos. People who share the app with their friends can gain free extra chances to win.

Chief Executive of Sightsavers, Caroline Harper, said: “The campaign highlights the importance of sight and the shocking fact that today there are 39 million people in the world who are blind, yet 80% of blindness is preventable or curable.

“Every pound that is donated by the public through our prize draw will make an incredible difference to someone living in a developing country”.

She added, “For every £1 ticket a person buys to enter the prize draw, Sightsavers could buy a pair of glasses to help someone see clearly again. If someone decided to buy three tickets that £3 could help us to protect a whole family from the blinding disease, river blindness, for ten years.”

Rob Jones from Code Computerlove said: “Social media is a fantastic channel for innovative fundraising campaigns like this which can be shared in social spaces and can now be transactional thanks to the introduction of f-commerce functionality. We have also worked with the gambling commission to ensure the sweepstake adheres to UK guidelines and procedures.

“Code and Sightsavers will be promoting the campaign through blogger outreach, social media seeding tactics, and PR.”

And finally the campaign for national domestic violence charity Refuge saw the charity getting personal to raise awareness of new shocking statistics showing the extent of domestic violence in the UK, and it’s using social media to get its hard-hitting message out there.

The 1in4women campaign, created by digital agency Code Computerlove, includes a Facebook App that calculates the number Facebook friends an individual has who might experience domestic violence in their lives, using the shocking one in four national statistic, and a microsite providing detailed information on how people can spot signs of domestic violence among friends, family and colleagues and help those affected.

Prompted by the British Crime Survey finding that just 16 per cent of domestic violence incidents are reported to the police, the 1in4women campaign aims to help break down the taboo around this major social problem by generating awareness in social and digital channels.

In addition to being able to just ‘like’ the campaign and show support in this way, the app posts a personalised message, exposing how many of their friends could be affected by abuse, on individuals’ wall and news feed. The Facebook app is downloadable from both Refuge’s Facebook pages and also links through to a bespoke campaign microsite www.1in4women.com

The campaign has already got the backing of a number of television and music celebrities including Fiona Bruce, Mica Paris, Sheryl Gasgoine and Lauren Laverne. Refuge is also hoping the 1in4women generates the same support from famous social media users who helped their previous Speak Out campaign, again devised by Code Computerlove, reach more people in the charity’s history.

Lisa King from Refuge added, “Harnessing the significant reach of social media, we are determined to confront this issue. Simple and easy to use, we hope the Avon and Refuge 1in4women App helps to spread lifesaving messaging in far reaching, all important social spaces. I was shocked to discover how many of my female Facebook friends might experience abuse in their life using the app. The personal element to this campaign makes it very powerful and will hopefully send a shockwave of awareness through the online community; empowering women to speak out against domestic violence.”

Ends

For press information contact Kirsty Hunt kirsty.hunt@codecomputerlove.com

Published on: 1:19PM on 24th November 2011