Creative communications agency Tullo Marshall Warren (TMW) has boosted its strategic offering with new hires across its planning department and social media team. Jonathan Stirling and Mike Phillips join as planning director and planner respectively, while Chris Buckley has been appointed to the newly created role of director of social engagement.

Stirling’s experience includes consultancy for AKQA and Loewy Group, as well as roles as head of insight at The Independent and director of strategy and marketing at the Evening Standard. Phillips joins TMW from Jam, the social media arm of Engine. Both Stirling and Phillips will work across the agency’s roster of clients including Diageo and Unilever brands. They will report to TMW’s director of strategy Kate Wheaton, who was appointed earlier this year and has since been promoted to the agency’s Executive Board.

Buckley joins from social brand agency Headstream, where he held the position of head of agency, overseeing social brand strategy for accounts including the BBC and Aviva Health. Prior to this, Buckley was group head of planning and a member of the board at Headstream’s parent company Lawton Communications Ltd. At TMW, Buckley will be responsible for delivering industry leading social engagement strategies across the agency’s clients, including Unilever’s Lynx and Diageo’s Guinness and Pimm’s brands. Buckley will report directly to TMW’s managing director Chris Freeland.

The appointments further develop TMW’s strategic offering, in line with its new ‘Intelligent Influence’ proposition, which aims to create greater brand engagement by encouraging consumers to actively participate with brands.
Chris Freeland, managing director at TMW comments, “As an agency, we find ourselves at a really exciting point in our development. Our strategic offering is going from strength to strength, recently marked by our first IPA effectiveness award for our Lynx campaigns. We are really lucky to have Chris, Jonathan and Mike on board. Their expertise in developing and executing successful multi-channel strategies and campaigns are second to none and with their help, we hope to take our offering to the next level.”

Published on: 3:59PM on 24th November 2011