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If Internet searches are any indication, the Easter Bunny won’t be the only thing bouncing this weekend, as UK web surfers look in ever increasing numbers for ‘trampolines’. Internet searches on the word ‘trampolines’ are up four-fold since the beginning of the year. This trend was apparent last Spring with trampolines being one of the hot searches sending visitors to the Shopping & Classifieds – House & Garden sector.

The early return to nice weather appears to have reinvigorated our appetite for other outdoor items as well, with UK residents more than doubling their searches on items like ‘garden furniture’ and ‘garden sheds’ in the past week alone.

While high street retailers have suffered the effects of the earlier poor weather and the flu that has swept the country, the improvement in temperature may also signal a return to better times at the cash register, especially for those retailers catering to green thumbs. Last weekend, Shopping & Classifieds - House and Garden websites enjoyed their largest share of UK Internet visits since the January sales, hailing a particularly positive outlook for this sector online.

About Hitwise:

Hitwise is the world’s leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160 industry categories.

By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites. Companies use this information to maximize the return on their online investment, in efforts such as search marketing, affiliate programs, online advertising, visitor segmentation, content development and lead generation.

Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in mega panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers.
Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore.
More information about Hitwise is available at www.hitwise.co.uk

For media enquiries, please contact:

Heather Hopkins
Tel: 020 7378 3616

Published on: 12:00AM on 23rd March 2005