London, 22 November 2011– Somo (, the leading independent mobile marketing agency, today announces a large US expansion to cope with fast-growing market demands.

Several substantial international client wins have led Somo to open two new offices. The first is in San Francisco’s lively tech start-up district, SoMa, and the second is in Santa Monica, Los Angeles, just minutes from the beach. The offices will provide Somo’s mobile marketing services to its technology, gaming and entertainment clients based along the West Coast and in Seattle.

Both are located near some of the world’s leading global brands in social media and gaming who are expanding their digital strategies to accommodate more customers with more devices in expanding markets opening worldwide. According to eMarketer, US mobile ad spend will grow almost 50 per cent in 2012 to $1.8 billion, with longer-term forecasts confirming mobile’s significant place within the multichannel marketing ecosystem.

Somo now has more than 60 specialist mobile staff across its offices, with all US operations reporting to Thomas Schulz, International CEO and former MD for EMEA at Admob, who sold to Google last year.

Nick Hynes, Chief Executive Officer at Somo, said: “Usually we go East, to Japan and Korea, as we did with Overture (Yahoo! Search Marketing) and The Search Works. This time, myself and the skilled team we’ve built-up here at Somo are taking the mobile revolution into the US market. But we aren’t finished there, Asia Pacific is next.”

Carl Uminski, Chief Operating Officer, said: “Having built Yahoo!’s mobile search engine business in the States and worked in its most well-known tech hub, Silicon Valley, I understand the US market and what works. Although they often lead the way, that hasn’t been the case with mobile, but we’re now seeing growing demand for the knowledge, strategic advice and creative thinking that Somo’s mobile experts can deliver.”

Published on: 10:55AM on 30th November 2011