Big Star Copywriting ( a leading UK copywriting agency, is pleased to announce the launch of the new English Riviera website - Built by and project managed by, the new site features 300+ pages of original SEO copywriting from Big Star Copywriting.

“The English Riviera site looks great and the benefits of having well-written, optimised content are clear,” says Big Star Copywriting MD, Derryck Strachan. “Not only will our SEO copywriting help English Riviera achieve better search results for a wide variety of search terms it will also help users make more informed choices when booking their holidays in South Devon.”

High quality, optimised web copywriting, on time and on budget

“It was really important for us to establish a consistent tone of voice with the new web copywriting and totally rewrite the information on our old website so that it was both search engine friendly and useful to site readers.” says Carolyn Custerson, CEO of the English Riviera Tourism Company. “We couldn’t have done it without Big Star Copywriting. They took a complex brief and created a very clear, friendly tone of voice that is perfectly in line with our target users.”

Big Star Copywriting worked closely with English Riviera and the development agencies, particularly e-Strategy, to deliver a large number of web pages on subjects as diverse as dog-friendly holidays and Agatha Christie. Their SEO copywriter team were able to handle a large volume of content in a relatively short space of time and respond to new content requests quickly.

“English Riviera are a really good fit for us as a company,” continues Derryck. “We’ve worked as an SEO copywriter for several travel and tourism clients including (through our search agency clients) some of biggest brands in the world. The fact that English Riviera are a local organisation and committed to quality writing made it an even more enjoyable and rewarding project to work on.”

About Big Star Copywriting

Big Star Copywriting provide copywriting services to several large UK and international brands and organisations, including Ecco Shoes, Ladbrokes and Hilton Hotels, and to 10 different UK search agencies. They have also helped dozens of start ups and SMEs build their online businesses through content.

For more information on their copywriting service visit, or contact the company via and +44 (0) 1803 865 025.

Published on: 3:11PM on 2nd December 2011