WPR was awarded no less than five times at this year’s Midlands CIPR (Chartered Institute of Public Relations) ceremony hosted by Kriss Akabusi at the Hilton Metropole in Birmingham on 2 December 2011.

The highlight of the evening was winning Gold for the CIPR Midlands Outstanding Public Relations Consultancy 2011. The agency has won either gold or silver in this category four times since 2007.

Winner: Gold, Corporate & Business Communications
WPR’s B2B team had a stellar night, scooping gold for their FOG Down The Drain campaign for client BSS Industrial. The judges said that it had a ‘well structured strategy that engaged with a widespread number of key stakeholder groups. There was a lot of creative thinking and [it] achieved excellent coverage, well placed to reach the core target audience.’ The campaign also won PR Campaign of the Year this week at the Construction Marketing Awards.

Tom Leatherbarrow, head of B2B for Willoughby PR said:
“It was very clear that there was a job for PR to do in supporting BSS Industrial’s move into commercial drainage by positioning the company as a source of unbiased drainage knowledge. WPR worked closely with the client to position key product managers as ‘experts’ and to help break the sales force out of its heating comfort zone.

“I am so proud of the team’s hard work and dedication, they did an amazing job and it is very gratifying to see the results acknowledged by the CIPR in addition to the Construction Marketing Awards.”

Winner: Gold, ‘Best Use of Social Media’ and Silver, ‘Consumer Relations’
Earlier this year, Willoughby helped bring magic back to life for the launch of the new Merlin: The Dragon Tower attraction at Warwick Castle. The main objectives were to generate widespread awareness, drive ticket sales, increase traffic to the website by 20% and increase social media followers by at least 50%.

By the end of the campaign, unique visitors to the Warwick Castle site were 79% up on the same period the previous year, web bookings were up by 44% and sales of tickets to the attraction were 43% above budget. The campaign also delivered 81 % growth in social media followers throughout the campaign.

Jane Ainsworth, managing director said; “This was a phenomenal success, much of which can be attributed to the PR campaign. The team worked long and hard to generate a grand total of 167 pieces of coverage across; regional, national, broadcast, trade and online.

Judges found it to be ‘A clever, well-executed campaign which started on social media and moved into traditional media. Exciting, fresh and different – truly magical!!’

Winner: Silver, External Newspaper or Magazine
WPR’s longstanding client Worcester, Bosch Group’s Installer’s Choice newsletter is a 20-page A5 magazine which is published nine times a year and distributed to 76,000 installers across the UK. The external magazine has a readership equivalent to many industry trade titles and is used by installers as an essential reference guide and selling tool for their own customers. Willoughby PR’s brief is to write and design Installer’s Choice ensuring that the quality of the magazine remains of the very highest order.

514 new installers have now enrolled on Worcester’s in-house training courses as a direct result of the magazine, which has seen a 43% increase in circulation and a 41% increase in competition entries over the last 12 months. 10 key trade press editors are also now included on the circulation.

Jane Ainsworth, managing director continued; “At the start of the year, we set out as a team to implement a specific strategy to overcome the economic troubles we are all facing today. So far, it has paid off thanks to widening our experience, increasing our marketing activity and doing everything we can to retain both existing staff and existing clients. I am absolutely delighted we were awarded Most Outstanding Public Relations Consultancy, a fantastic end to the year.”

For more information on Willoughby PR or WPR Digital visit www.willoughby-pr.co.uk
Press enquiries to: Claire Jewitt, Willoughby PR – 0121 456 3004, clairej@willoughby-pr.co.uk

Published on: 3:43PM on 5th December 2011