Latitude Digital Marketing has been shortlisted for the prestigious Econsultancy Innovation Awards 2012 from a pool of over 450 competition entries. Nominated for the Innovation in Multichannel Marketing category Latitude is recognised for its work with Anglian Home Improvements on integrating multiple channels across their marketing campaign. The strategy included the introduction of a real-time feedback loop to call centres for screening of lead relevancy, the innovative ad format “Spongecell” and a remarketing campaign, helping Anglian to maximise the exposure of their promotions and achieve higher conversion rates.

The Econsultancy Innovation Awards are a global celebration of groundbreaking innovation and success within the digital marketing industry. Latitude, who has recently acquired a string of accounts including Klick Fitness and Governor Money, is proud to be selected as an award finalist and recognised as a pioneer of new ideas in the digital field.

“Being nominated for this award reflects the incredible results in multichannel marketing that Latitude has achieved over the past year” Alex Hoye, CEO of Latitude, commented. “We are reaching our 6th year with Anglian Home Improvements and they continue to work with us because we consistently strive to stay ahead of the curve and deliver cutting-edge, innovative solutions during a time of fierce competition. We are excited to be a finalist and look forward to mingling with the industry’s most innovative thinkers.”

The winners will be announced by Econsultancy at the Award Ceremony in February 2012, held at the Hilton Park Lane Hotel.

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Press Contact
Salla Venalainen, Marketing Executive, Latitude Digital Marketing
E: salla.venalainen@latitudegroup.com
T: 0207 952 8008

About Latitude Express:
Latitude Express is a leading digital marketing agency, part of the Latitude Group, who deliver their expertise in Search Engine Optimisation (SEO), Pay Per Click (PPC), Social Media Marketing, online display advertising and affiliate marketing to clients internationally including Virgin Balloon Flights, Pulse Jobs and Party Britain. Our whole approach is built on performance and our conversion analytics expertise ensures that, once visitors get to your site, they convert from prospects to customers.

Published on: 11:27AM on 6th December 2011