From a standing start just four decades ago Paperchase has achieved undisputed status as the UK market leader in innovative cards, gift-wrap and stationary. The brand's success lies in its exclusive design-led merchandise and constant development of new products to provide the perfect greetings and gift solutions for any occasion.

Having developed a chain of more than 100 stores in the UK, Europe and the Middle East, Paperchase launched their online store in September 2010. Now Locayta is delighted to add Paperchase to a list of distinguished clients who have chosen our revolutionary search and merchandising technology to optimise their online retail strategies.

2011 has been a busy year for Paperchase. They have opened no less than 15 new stores, won the prestigious Retas award for the fourth consecutive year, and forged a new partnership with Danish department store chain Magasins du Nord. They haven't stood still in cyberspace either. Online retailing creates the opportunity for Paperchase to offer customers a greater diversity of products than ever before. With Locayta's help they can now control every last detail of their online merchandising to deliver customer satisfaction and revenue growth.

Locayta will supply Paperchase with cutting edge software that monitors and analyses shoppers' behaviour, responding intuitively to their needs and preferences. Customers seeking a specific product will benefit from our intelligent navigation software, enabling them to refine their search to their own preferred specifications. Auto-complete and spell correction software virtually eradicates the risk of redundant searches through mistyping or misspelling. This is the most advanced search technology in the business, chosen by Paperchase for it's ability to handle their worldwide and constantly growing customer base with ease.

In addition Paperchase will enhance customer experience and revenue growth with Locayta's merchandising solutions. Product recommendations – shown to influence the shopping decisions of 80% of online customers – will enable Paperchase to suggest complementary products for customers, responding instantly to their search preferences. Locayta's merchandising platform enables the retailer to have complete control over the way products are displayed on the ecommerce site, including the exact sequencing of products on any page. Meanwhile, visual merchandising technology will enable Paperchase to maximise product displays on their site, thus recreating the visual display success of their worldwide stores online.

Locayta is the number one choice for more than 35 leading retail brands including Tesco, Superdry, and Boohoo. Now Paperchase is joining them to benefit from Locayta's merchandising and search technology by growing customer loyalty and online revenue for inspiring business results.

Published on: 4:03PM on 12th December 2011