New York, August 17, 2011 – MediaMind Technologies Inc. (NASDAQ: MDMD), the leading independent provider of integrated digital advertising solutions, today announced a joint partnership with Impossible Software, a leading provider of dynamic video technology. The partnership will enable MediaMind to extend its video capabilities with innovative realtime In-Stream and In-Banner video solutions.

Utilizing MediaMind’s unique Smart Versioning creative optimization tool and Impossible Software’s Realtime Video Server, advertisers can create customized video ads with endless options for video versioning that includes text, images, sound and video at runtime.

“Video and Dynamic Creative are two leading trends proven to increase advertising impact,” said Gal Trifon, General Manager of MediaMind and Chief Digital Officer of DG. “Combining the two creates an extremely powerful way to deliver marketing messages.”

“TV ads have always connected viewers on an emotional level,” said Torsten Appel, CEO of Impossible Software. “Now, customized video ads can enhance that even further by creating a highly personal experience for the user.”

The new partnership will allow marketers to instantly update and distribute creative video messages based on any combination of geographic, behavioral or demographic data. Ads can be dynamically optimized and personalized with up to date price points, store locations or marketing messages. Video ads may also be modified with realistic looking dynamic 3D product placements within the clip.

For more information on MediaMind, visit and Impossible Software’s advertising products, visit

Published on: 1:56PM on 13th December 2011