LONDON, 14 Dec 2011: The Association of Online Publishers (AOP)’s Product Development Committee has voted in Paul Lomax, CTO of Dennis Publishing as its new chair with immediate effect. He succeeds Piers Jones, Group Product Manager at the Guardian, who has chaired the group for the past year.

In the past year, the Committee has covered a diverse range of subjects impacting on media owners’ businesses: from mobile, to agile development practices, user experience and information architecture, to developing global products, EU cookie legislation, gamification and tablet apps.

It also played a vital role in defining the focus of AOP’s first hack day in October, in conjunction with Mozilla www.ukaop.org.uk/hackday.

New AOP Product Chair Paul Lomax says: "I'd like to thank Piers for chairing in a year in which the committee has seen a series of incredibly informative and inspirational talks. It's clear that digital product development is becoming increasingly important in publishing.”

“At Dennis, over 40% of our digital revenues come from products launched within the last 3 years. We are in exciting times, full of opportunity, but we must not rest on our laurels. The future for publishers will be a profitable one if we continue to work together in the increasingly complex digital landscape."

The AOP Product Development Committee’s aim is to ensure that media owners maximise value from their investments in technology.

Editor’s Notes

• The role of the product manager is to interpret and translate between the needs of the business and developer/technical resource, with the user’s needs also front of mind.

• AOP believes product management to be a critical area to enable publishers to launch and continually develop services which are ultimately both commercially successful and suited to their target audience.

• The BBC, an early adopter of product management, explains the role as being like the conductor of an orchestra, as its Head of Product Chris Russell revealed at an AOP event in July of this year, ‘Introducing a Product Culture’: http://www.ukaop.org.uk/news/bbcheadofproductdevelopment-chrisrussell-videointerview2871.html.

• AOP also hosted a session discussing agile, product and technology at its flagship Summit event in October, featuring Google, Facebook and Pearson http://www.ukaop.org.uk/news/ads-as-products-aop-summit-video3076.html and chaired by Paul Lomax.

• At the event, Paul quoted Marty Cagan’s definition of product management: "to discover a product that is valuable, usable and feasible" - valuable as defined by business, usable as defined by the user/customer and feasible as defined by the techies. See Martin Eriksson’s related post on Mind the Product for more background: http://mindtheproduct.com/2011/10/what-exactly-is-a-product-manager/

• Paul Lomax’s Biography: http://www.ukaop.org.uk/paullomaxbiog.html

• ’12 tips for product success’ written by Paul http://www.ukaop.org.uk/en/1/dennispaullomaxtoptipsforproduct.html

• More information on AOP’s Committees: http://www.ukaop.org.uk/aboutus/committees.html

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Further information from:
Ron Nussey, Head of Marketing & Communications at AOP / 020 7400 7532 ron.nussey@ukaop.org.uk

To interview Paul, please contact:
Jerina Hardy, Head of PR, at Dennis Publishing
jerina_hardy@dennis.co.uk / 020 7636 1305

About AOP

The UK Association of Online Publishers (AOP) is the industry body representing online publishing companies that create original, branded, quality content. AOP champions the interests of companies from newspaper and magazine publishing, TV and radio broadcasting, and pure online media. The AOP raises awareness, and addresses concerns relating to all areas of online publishing to industry and Government; covering topics such as paid-for-content, online subscription models, data protection, copyright, content management, new technologies and audience measurement. AOP publishes original research including the annual Census now in its ninth year in 2011. It also hosts forums, conferences and events, where members can debate issues, meet peers and network.

The AOP hosts two annual flagship industry events, the AOP Digital Publishing Awards will be held on 19 July 2012, and the AOP Digital Publishing Summit on 12 October 2012.

AOP members include: AN Media, Bauer Consumer Media, BBC, BBC Worldwide, BSkyB, CBS Interactive, Centaur, Condé Nast Digital, Economist Group, Future Publishing, Global Radio, Guardian Media Group, Haymarket Media Group, Hearst Magazines UK, Incisive Media, Independent Print, IPC Media, ITV, News International, PPA, Reed Business Information, Telegraph Media Group, Thomson Reuters, Trader Media, Trinity Mirror, TSL Education, United Business Media. Full member list: http://www.ukaop.org.uk/aboutus/aopmembers.html

Published on: 10:10AM on 14th December 2011