Latitude Digital Marketing today lauches their latest book ‘Integrating Online and Offline Worlds’,in partnership with Callcredit Information Group. The publication follows the success of their first book ‘Integrated Marketing Intelligence’ and focuses on the theme of integration, revealing the latest developments in digital marketing. The book features articles from Google, Brainient, One iota, Kenshoo, Flurry, Games for Brands and Snow+Rock alongside contributions from Latitude’s digital experts on hot topics such as Spotify, Facebook, Twitter and Mobile marketing.

“It’s no longer a case of separating online marketing from offline, but thinking about them as one”, commented Alex Hoye, CEO of Latitude Digital Marketing. “Economic pressure, technological acceleration and immense consumer adoption have forever changed the dialogue between brands, their products and buyers, evolving it in unexpected ways. What we have done with ‘Integrating Online and Offline Worlds’ is bring together a snapshot of all of these developments under one cover.”

Paul Kennedy, Head of Consulting at Callcredit Information Group continued:” The incredible technological advancements we have seen in 2011 are surely only the beginning for what’s to come in 2012. Mobile, Facebook and Twitter to mention only a few channels, are evolving at tremendous speed and the sooner an integrated approach to marketing is in place, the more organisations will benefit from a competitive edge.”

Press Contact
Salla Venalainen, Marketing Executive, Latitude Digital Marketing
T: 0207 952 8008

About Latitude Express
Latitude Express is a leading digital marketing agency, part of the Latitude Group, who deliver their expertise in Search Engine Optimisation (SEO), Pay Per Click (PPC), Social Media Marketing, online display advertising and affiliate marketing to clients internationally including Virgin Balloon Flights, Pulse Jobs and Party Britain. Our whole approach is built on performance and our conversion analytics expertise ensures that, once visitors get to your site, they convert from prospects to customers.

Published on: 11:35AM on 14th December 2011