#tweetsfortoys is an innovative Christmas campaign created by digital agency Freestyle Interactive to support the work of Refuge – a charity dedicated to providing support and shelter for women and children suffering the impact of domestic violence.

The campaign is the result of Freestyle’s decision to replace its usual Secret Santa activity with something more worthy and meaningful.

The ultimate aim of #tweetsfortoys is to donate presents to children in refuges across Warwickshire and the Midlands.

To get involved participants need to “tweet” their gift tag message using #tweetsfortoys. Each day Freestyle picks the 20 best messages from now until Christmas and then donates a toy on the tweeters’ behalf.

Refuge Chief Executive Sandra Horley CBE says: “#tweetsfortoys and Freestyle’s campaign gives people a great way to support Refuge’s work whilst giving some of the country’s most vulnerable and isolated young people some joy at what can be a difficult time of year.
Thank you to all those who show their support.”

Sandra adds: “Domestic violence is a serious crime that takes place all year round and kills two women every week. Domestic violence has been happening for centuries, to all races, all classes and at all times of the year. Thousands of women and children are living in daily fear and terror and Christmas is no exception. It is perhaps at Christmas that women experiencing domestic violence feel, most acutely, a sense of isolation and despair. Christmas is meant to be a time of joy, a time of generosity, a time of love. Yet many of the women and children in our refuges have given up everything as they face their first Christmas away from home. “
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For more information contact Delia Goldsby at Freestyle Interactive
E: delia.goldsby@freestyleinteractive.co.uk
M: 07896 250497

More about Refuge:

Refuge is a charity committed to a world where domestic violence is not tolerated and where women and children can live in safety.

Their ethos is about empowerment. In everything we do we encourage and support women and children to regain control of their lives and move forwards in a positive way.

Their aim is to provide a range of services and a voice against domestic violence for abused women and children.

More about Freestyle Interactive:

Freestyle Interactive is an award-winning agency and will be sweet 16 years old in 2012.

One of the UK’s largest independently-owned digital agencies Freestyle is the biggest in the Midlands. Employing 68 we orovide full service interactive agency providing digital communications & design consultancy and delivery across all digital channels. Volvo Cars, Lloyds TSB, Thales, Alstom, Amtico,Baxi, NUK, TNT, Mapa Spontex & Arriva Bus are all Freestyle clients.

In Q4 2011 the agency won four awards at the prestigious Marketing Industry Network Awards inlcuding the coveted Grand Prix.

Published on: 12:26PM on 16th December 2011