~ Iconic British fashion, furnishing and homeware designer and retailer renews eCommerce agreement with Venda for a further three years ~

LONDON, UK – Venda, the world’s largest on-demand ecommerce provider, announces that Laura Ashley, the leading retailer of inspirational British fashion, furnishing and homewares has renewed the agreement for its cloud-based eCommerce site for a further three years.

The brand, which recently won two accolades in the 2011 Website of the Year awards, including Best Website in the Housing & Interior category, first launched on the Venda platform in 2005.

Gail Cayuela, head of direct business at Laura Ashley commented “our online store is a major part of our cross-channel strategy and it is important that we have a platform that we can rely on and that is flexible enough to support our ambitions. Over the past six years we have successfully grown our business using the Venda platform and we are pleased to renew our relationship.”

Eric Abensur, Group CEO at Venda, added: “Laura Ashley is a very successful exponent of multi-channel commerce and we are pleased that they have chosen to continue to develop their convergent commerce plans with Venda.”

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NOTES TO EDITORS

About Client
Laura Ashley Holdings plc and its subsidiaries design, manufacture and retail clothing, accessories and home furnishings.
Laura Ashley offers a range of women’s wear, including accessories, blouses, coats, dresses, jackets, knitwear, skirts, tops, trousers, and fragrance collection. The company also provides a range of home furnishings, such as accessories and gifts, beds, bedlinens and bedspreads, children’s room, curtains and accessories, cushions and throws, fabrics, furniture, lighting, mirrors, rugs, sofas and chairs, and wallpapers.
Laura Ashley has operations in the United Kingdom, Ireland, and Continental Europe and operates 189 stores, including 94 mixed product stores, 61 Home stores, and 34 Home concession stores in the United Kingdom, as well as 197 franchised stores in 28 countries worldwide. Laura Ashley Holdings is based in London, the United Kingdom.

About Venda
Venda is the world’s largest on-demand ecommerce provider. Processing over 1 in 50 of all UK non-food transactions, its highly flexible convergent cross-channel platform offers retailers the scalability, stability and security for deploying world-class ecommerce sites.
With over ten years’ experience and a presence in the UK, US and France, Venda helps global retailers increase revenues and deliver a return on investment faster than traditional ‘buy and build’ methods. Its expertise in multichannel commerce and knowledge of payment regulations in different countries allows retailers to expand quickly into new markets.
As of December 2010, approximately 100 retailers of all sizes use Venda’s platform to handle millions of transactions each month. These include Accessorize, Anthropologie, Emma Bridgewater, Jimmy Choo, Paperchase, Royal Doulton, and Clothing at Tesco, BBC and Orange.
For further information please visit http://www.venda.com or join the discussion at www.twitter.com/vendauk
For more information, please contact Niki Hutchinson, Oliver Mernick-Levene or Rebecca Ball at LEWIS:

Tel: +44 (0) 20 7802 2626 Fax: +44 (0) 20 7802 2627
Email: vendauk@lewispr.com Web: http://www.lewispr.com

Published on: 2:58PM on 16th December 2011